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Neighborly® · 18 hours ago

Director, Consumer Insights & Creative Strategy

United States

Full-time

Remote

Director/Executive

10+ years exp

Neighborly is a hub of service brands connecting customers to local experts for home and business services. The Director of Consumer Insights & Creative Strategy will lead consumer research strategy and collaborate with marketing heads to develop actionable insights and creative strategies.

Business DevelopmentFranchiseManagement ConsultingService Industry

Hiring Manager

Jennifer Corbin

Responsibilities

Lead consumer research strategy and advise on execution, partnering with each Neighborly brand’s Head of Marketing to develop a brand-specific annual approach depending on the brand’s growth strategy focal points (e.g., brand positioning, pricing strategy, services offerings, customer upsell opportunities)

Develop new cost-effective, actionable brand health tracking strategy and execution plan across Neighborly brands

Leverage DIY survey technologies to write, execute, and analyze quantitative survey data

Influence internal and external stakeholders to ensure that consumer insights are embedded in decision-making

Concise explain insights coming from complex analyses through effective verbal/written communication

Partner with each year’s focus brands’ Head of Marketing to develop a new, differentiated creative strategy and write creative brand campaign briefs

Partner with Neighborly Creative Director to select and brief creative agencies to execute upon brand campaign briefs

Qualification

Consumer InsightsMarket ResearchCreative StrategySurvey Data AnalysisBudget ManagementMicrosoft Office SuiteVerbal CommunicationWritten CommunicationProject ManagementCritical Thinking

Required

10+ years of experience in a Consumer Insights, Market Research and / or Creative Strategy role, ideally with a mix across these roles

Extensive experience in conducting market research, including a deep understanding of which methodology is best-suited to answer each specific business question

Strong business strategy intuition, with the ability to continuously prioritize and drive focus on the most growth- accretive initiatives

A knack for – and special appreciation of – creative marketing strategy, with experience in writing creative briefs and working with (or within) a creative advertising agency

Well-honed understanding of what marketing creative is differentiated and effective

Ability to think critically and to interpret and apply processes across many different areas

Ability to manage multiple projects simultaneously and work autonomously with minimal supervision

Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude

Excellent verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required

Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools

Budget management skills and proficiency

Adept at and comfortable with oscillating between “the weeds” and “seeing the forest for the trees”

Possess intellectual curiosity, with the spirit of a perpetual student

4 Year Undergraduate degree Required