HarperCollins Christian Publishing · 1 month ago
Senior Digital Marketing Manager (Hybrid)
US-TN-Nashville
Full-time
Hybrid
Senior Level
5+ years expHarperCollins Christian Publishing is a major publisher focused on inspiring the world through impactful stories. The Senior Digital Marketing Manager will shape and execute digital marketing programs, lead integrated campaigns, and collaborate with various teams to enhance audience engagement and drive growth.
ContentInformation ServicesPublishing
Responsibilities
Manage end-to-end execution of performance campaigns (Meta, Amazon, LinkedIn, Google, TikTok), achieve ROAS/ROI and campaign targets
Collaborate with stakeholders using data to identify trends and opportunities, including campaign data, audience insights and research, and consumer buying behavior
Work to evolve our search strategy beyond traditional keywords and SEO to ensure our titles and authors appear as the 'cited authority' in AI-driven answer engines
Extract actionable insights, translate complex data into clear narratives for stakeholders
Research and identify advertising platforms and/or advertising technology that may be useful to the business
Maintain weekly and on-demand reports on ad performance, advertising spend, and KPIs for website, email, YouTube, and social media
Contribute to the ongoing development and implementation of processes to assist Marketing teams with planning and managing cross-channel digital advertising campaigns for frontlist products
Oversee management of metadata projects (SEO, GEO & keyword strategy)
Collaborate with internal HCCP teams as well as author teams on shared initiatives
Qualification
Required
Bachelor's degree in marketing or a related field
5+ years of experience in digital marketing, online DTC, information/educational marketing, or publishing
Proven experience with PPC advertising platforms: Meta, Google, Amazon, TikTok, LinkedIn, Pinterest
Strong understanding of digital advertising and analytics best practices
Proficiency in Microsoft Office (Excel, PowerPoint) and project management software
Knowledge of AI as a collaborator in marketing workflows
Preferred
Google Certification in Search, Display, Video, and/or Shopping ads
Experience with Amazon advertising
Familiarity with website content management systems (WordPress, Shopify) and email management software
Basic design and editing capabilities in Adobe Creative Suite or similar tools
Benefits
A comprehensive and highly competitive benefits package
Variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits
Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce
Company
HarperCollins Christian Publishing
HarperCollins Christian Publishing is an inspirational content publishing company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Beth Foil Winkler
Manager, Social Media & Partner Marketing
Beth Ryan, CFM
Director, Key Accounts & Strategic Partnerships, and author of The Flowering Cross
Recent News
2025-11-25
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