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St. Jude Children's Research Hospital - ALSAC · 20 hours ago

Director, TV Strategy & Performance (Memphis, TN or Remote in USA)

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

St. Jude Children's Research Hospital - ALSAC is a respected nonprofit organization dedicated to curing childhood cancer. The Director of TV Strategy & Performance is responsible for leading the planning, activation, optimization, and measurement of television efforts to enhance fundraising and brand goals.

CharityFinancial ServicesHealth Care

H1B Sponsor Likely

Responsibilities

Develop and lead comprehensive TV strategies aligned with campaign objectives and audience insights

Translate performance data into compelling narratives that inform executive decision-making and guide cross-functional teams

Identify strategic opportunities, business risks, and optimization levers across the media funnel

Oversee execution of TV buys across Linear, CTV, and OTT platforms, ensuring quality, compliance, and speed-to-market

Implement and evolve best practices in bidding, budget management, ad operations, and reporting

Monitor and optimize campaign performance using attribution models, lift studies, and third-party measurement tools

Define and manage KPIs and investment scenarios aligned with strategic objectives

Design and lead testing roadmaps to evaluate creative, audience targeting, and media placements

Foster a culture of curiosity and continuous learning, encouraging teams to explore performance drivers from multiple perspectives

Partner with analytics, creative, and audience strategy teams to ensure efforts align with broader organizational goals

Lead relationships with buying agencies, measurement partners, and platform vendors to ensure strategic alignment and executional excellence

Build, mentor, and inspire a high-performing team across strategy, activation, experimentation, and performance

Promote growth in TV practices through technology adoption, learning agendas, thought leadership, and ongoing training

Qualification

TV planningBuyingProgrammatic CTV executionsTV measurement toolsMedia mix modelingAttribution in multi-channelAnalytical skillsLeadershipStorytelling

Required

Bachelor's degree in business administration, Finance, Mathematics, Marketing, or a related analytical field

8+ years of experience in TV planning and buying, including Linear TV and CTV

Proven leadership in managing internal teams and external agencies across DRTV, Brand TV, and CTV

Deep expertise in programmatic CTV executions, including private marketplaces, bidding strategies, and audience development

Strong understanding of TV measurement tools (e.g., iSpot, VideoAmp, Nielsen)

Experience with media mix modeling and attribution in multi-channel environments

Exceptional storytelling and analytical skills with the ability to synthesize complex data into actionable insights

Benefits

Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)

401K Retirement Plan with 7% Employer Contribution

Exceptional Paid Time Off

Maternity / Paternity Leave

Infertility Treatment Program

Adoption Assistance

Education Assistance

Enterprise Learning and Development

And more

Company

St. Jude Children's Research Hospital - ALSAC

ALSAC is the largest healthcare-related charity in the United States.

Founded in 1957

Memphis, Tennessee, USA

1001-5000 employees

https://www.stjude.org

H1B Sponsorship

St. Jude Children's Research Hospital - ALSAC has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (37)

2024 (23)

2023 (14)

2022 (21)

2021 (20)

2020 (14)