This job has closed.

Staffbase · 2 days ago

Senior Performance Marketing Manager

NYC Metro Area

Full-time

Hybrid

Mid, Senior Level

$124K/yr - $160K/yr

Staffbase is seeking a Senior Performance Marketing Manager for the North American market, who will play a crucial role in customer acquisition growth. The role involves developing ABM strategies and executing B2B paid campaigns across various channels while collaborating with regional marketing teams and sales.

Enterprise SoftwareMobile AppsSaaSSoftware

Hiring Manager

Dave Trieu

Responsibilities

Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense ideally) and Paid Social (YouTube, LinkedIn and Meta)

Further developing and executing our ABM strategy

Use ABM analytics software to analyze how accounts behavior is influenced by performance marketing campaigns

Be able to analyze complex user journeys where most of the touchpoints are impressions, views and social interactions, rather than clicks

Monitoring and analyzing campaign metrics and reporting to find new opportunities for growth

Creating and testing copy, creatives and ad form

Staying up-to-date on the latest performance marketing tactics, trends, and best practices

Developing new and relevant skills that help you grow within your role

Become the topic expert for all things performance and ABM across the company, and the got to person for everything performance marketing for NA

Qualification

B2B paid campaignsABM strategy developmentGoogle AdsLinkedIn advertising6SenseSalesforceAnalytical skillsCopywritingCuriosity about digital marketingVerbal communicationCross-functional collaboration

Required

Previous experience and comfort in owning the implementation & execution of paid campaigns within a B2B, SaaS, or digital agency environment

Prior experience in search advertising (Google) and social media advertising (LinkedIn, Facebook)

Experience with working on accounts lists on Salesforce

Strong analytical skills with the ability to make sense of data and to analyze complex user journeys. Previous experience using 6Sense and other ABM platforms are a big plus

Ownership and motivation to lead strategic level projects and present your findings to stakeholders across the business

Experience working with cross-functional teams across marketing and sales

Curiosity and passion about all things ABM, growth, digital marketing

Strong desire to quickly understand our industry, needs and challenges of prospective buyers of Staffbase to know what content / copy would resonate with them

Strong copywriting and verbal communication skills in English

Benefits

Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)

Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608

Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August

Wellbeing - Monthly Wellbeing Allowance $40, from fitness to mental health, hobbies to relaxation

Support - we’re offering a 401(k) plan with company match and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave

Health - The offices are equipped with fruits, drinks and snacks and ergonomic workplaces. To recover when needed, you will get 10 wellness days per year

Volunteer Day - you’ll get one day off per year for supporting a social project