General Mills · 19 hours ago
Manager, Digital Media Optimization
Minneapolis, MN
Full-time
Onsite
Mid, Senior Level
$109K/yr - $182K/yr
5+ years expGeneral Mills is seeking a Manager for their Digital Media Optimization team, responsible for optimizing digital media investments across channels. This role involves leading a team to analyze campaign performance, develop KPI frameworks, and deliver actionable insights to enhance marketing strategies.
Food and BeverageFood ProcessingManufacturingSnack FoodWholesale
No H1B
Responsibilities
Develop and maintain standardized KPI frameworks and reporting tools
Oversee the team's monitoring of campaign performance, identifying risks and opportunities
Analyze campaign and channel performance data to uncover key trends and areas for improvement
Lead the business-facing media optimization team, ensuring alignment and efficient execution of optimization strategies
Deliver actionable, data-driven insights and strategic recommendations
Partner with leadership to evolve measurement practices and support ongoing optimization efforts
Stay current on developments in the digital media optimization industry
Manage and mentor a global team of analysts and specialists
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, or a related field
5+ years of experience in digital media optimization, marketing performance analytics, or digital analytics
Experience with KPI tooling and tracking across channels, customers, and brands
Ability to generate actionable insights to optimize brand strategy execution
Strong analytical, problem-solving, and data interpretation skills
Proficient in the use of Microsoft Excel and Tableau
Experience in leading, developing, and inspiring a team
Excellent communication skills navigating cross-functional teams
Preferred
Experience in a Media Agency setting serving a Global CPG client
Experience working with MP&A Specialists, Brand Teams, and Media Measurement & Analytics teams
Knowledge of both National and Commerce/Retail media investment
Experience in delivering clear, tailored recommendations
Benefits
Foundation of health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support
Perks
Annual incentive program
Company
General Mills
General Mills is a food company that manufactures and markets branded consumer foods.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.7B2024-10-15Post Ipo Debt· $2.7B
1928-11-30IPO
Leadership Team
Asheesh Saksena
Chief Growth Officer
Jacqueline R. Williams Roll
Chief Human Resources Officer
Recent News
2026-01-07
Company data provided by crunchbase