Patreon · 1 week ago
Brand Narrative Lead
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expPatreon is a media and community platform where over 300,000 creators engage with their fans. They are seeking a Brand Narrative Lead to translate the brand’s strategy into a compelling narrative, ensuring consistent representation across various platforms and projects.
Content CreatorsMusicPodcastVideo
Responsibilities
Translate Patreon’s brand strategy into a compelling, focused brand narrative that can be adapted to different use cases
Equip every team at Patreon to represent a singular brand POV while meeting the individual needs of the project or audience constituency
Synthesize the brand’s strategic vision, product narratives, and value propositions into tightly-constructed collateral that serves as the backbone of Patreon’s public-facing presentation
Maintain and adapt the Source of Brand Truth to different business needs—investor presentations, board meetings, internal meetings, creator outreach, sales enablement, and more
Craft narratives to deliver our positioning through the filter of our brand’s personality
Partner with Brand to translate Patreon’s positioning into a narrative source of truth that acts as the blueprint for delivering the brand’s pitch
Define how our story should be told, working with the Brand and Creative teams to execute narratives
Act as a cross-functional Rosetta Stone within the Brand team, translating our base narrative to meet different audience needs and insights
Work with our Creator Partnerships and Acquisitions teams to develop pitch decks for creator outreach
Develop and maintain criteria for who we should pitch to best align with our brand mission, values, and goals
Create and maintain a library of compelling brand stories and case studies
Qualification
Required
8+ years of experience in brand or communications strategy, ideally with a mix of in-house and creative agency experience
Significant experience navigating diverse cross-functional stakeholder relationships within a matrixed organization: capable of being an empathetic listener to the needs of other teams and a skilled negotiator capable of respectfully upholding brand integrity
Past experience synthesizing large volumes of complex information into simple, easy-to-follow narratives, using human language (not corporate techspeak)
The ability to 'speak the language' of anyone you meet, with a willingness to go deep on technical understanding (even though you won't be responsible for technical communication)
Proven ability to transform even 'dry' material into engaging collateral, with excellent storytelling skills—both verbal and conceptual
Strategic with exceptionally concrete language skills; you don't need to be a copywriter, but language flair is a must
Scrappy, iterative approach and a hands-on maker mentality; plan to talk to us about a piece of work you've been proudest to deliver
Benefits
Salary
Equity plans
Healthcare
Flexible time off
Company holidays
Recharge days
Commuter benefits
Lifestyle stipends
Learning and development stipends
Patronage
Parental leave
401k plan with matching
Company
Patreon
Patreon is an online platform connecting musicians and other artists with their fan base.
201-500 employees
H1B Sponsorship
Patreon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (13)
2023 (12)
2022 (20)
2021 (3)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$413.3MKey Investors
Tiger Global ManagementGlade Brook Capital PartnersThrive Capital
2021-11-10Secondary Market
2021-09-15Series Unknown
2021-04-06Series F· $155M
Leadership Team
Jack Conte
CEO & Co-Founder
Sam Yam
Co-founder, President & CTO
Recent News
vcnewsdaily
2025-12-01
2025-11-19
Company data provided by crunchbase