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KBRA · 1 day ago

Marketing and Communications - Director (NY / Chicago)

York, IL

Full-time

Hybrid

Mid, Senior Level

$125K/yr - $175K/yr

7+ years exp

KBRA is a full-service credit rating agency seeking an accomplished Director-level leader to join their dynamic Marketing and Communications team. This role involves developing and executing integrated marketing strategies to elevate the KBRA Analytics brand and its products, ensuring alignment with business goals and measurable impact.

ConsultingCreditFinanceFinancial Services

Growth Opportunities

Responsibilities

Drive marketing strategies that advance the goals of the KBRA Analytics product suite, ensuring every initiative supports measurable business impact

Partner with product owners, sales, and subject matter experts to shape and execute go-to-market strategies for new product launches and initiatives

Lead the development of content strategies that power multichannel promotion—including social media, paid media, and email marketing

Oversee campaign lifecycles from planning to execution, ensuring tasks are delegated and timelines are met

Analyze market trends, competitive intelligence, and audience insights to inform strategic decision-making

Monitor and optimize campaign performance to maximize engagement, conversions, and subscriber growth, using analytics platforms to measure and report on the success of marketing initiatives

Present marketing developments, campaign outcomes, and new ideas to key stakeholders to secure alignment and support for initiatives

Leverage video content to promote thought leadership, highlight product insights, and enhance audience engagement across digital platforms

Produce and curate high-quality, engaging content that resonates with target audiences

Leverage audience segmentation and personalization to enhance email marketing performance

Qualification

B2B marketing strategyCampaign managementContent strategy developmentAnalytics platformsProject management toolsCRM systemsAdobe MarketoAdobe Creative SuiteGenerative AI toolsExceptional communication skills

Required

Bachelor's degree in Marketing, Business, Finance or a related field

7 to 10 years of experience in B2B marketing strategy development and execution

Proven ability to lead successful campaigns in the credit ratings industry, broader financial markets, or adjacent data/analytics sectors

Strong understanding of product marketing principles, including value proposition development, competitive positioning, and go-to-market strategy

Advanced knowledge of project management tools and workflows, with the ability to organize complex initiatives and drive them to completion

Familiarity with CRM systems (such as Salesforce) and how they integrate with marketing technology stacks

Proficiency in Adobe Marketo or comparable email automation platforms, with hands-on experience building, optimizing, and analyzing campaigns

Strong analytical mindset with the ability to interpret performance data, identify insights, and translate findings into actionable strategies

Exceptional written and verbal communication skills, including the ability to present marketing strategies and outcomes to senior leadership

Preferred

Knowledge of Adobe Creative Suite or similar creative platforms is a plus

Familiarity with Generative AI tools such as ChatGPT for research, data insights, and general productivity is a plus

Benefits

A flexible hybrid work schedule – Tuesdays, Wednesdays, Thursdays in the office

Competitive benefits and paid time off

Paid family and disability leave

401(k) plan, including employer match (100% vested)

Educational and professional development financial assistance

Employee referral bonus program

Company

KBRA

Glassdoor4.4

Kroll Bond Rating Agency (KBRA) was founded in 2010 to restore trust in credit ratings by introducing higher standards of risk assessment and a commitment to transparency.

Founded in 2010

New York, New York, USA

501-1000 employees