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Elastic · 1 week ago

Sr. Manager, Campaigns

United States

Full-time

Remote

Senior Level, Lead/Staff

$128K/yr - $203K/yr

8+ years exp

Elastic is the Search AI Company that enables organizations to leverage their data effectively. The Senior Security Campaigns Manager will lead the development and execution of integrated, multi-channel campaigns to elevate Elastic Security in the market and drive measurable revenue impact.

AnalyticsCloud ComputingOpen SourceSaaSSearch EngineSoftware

Comp. & Benefits

Responsibilities

Shape integrated campaign and buyer group strategies for Elastic Security, aligning with marketing goals, sales priorities, and key target accounts. Translate PMM, Analyst Relations, and Sales insights and security trends into clear, compelling campaign plans

Lead the full lifecycle of security campaigns—from planning and creative briefing through launch, measurement, and refinement. Ensure cross-functional coordination, buying group formation and activation, and timely delivery across all channels

Improve human and machine discoverability of Elastic’s Security offering. Define and optimize the buyer journey for security personas, aligning messaging, content, and tactics to each funnel stage to drive awareness, engagement, and pipeline

Partner with Sales, PMM, Field Marketing, Analyst Relations, Digital, Content, and Brand teams to ensure campaign cohesion and increase impact across global audiences

Track and analyze campaign and funnel performance to surface insights, guide optimization, and inform future strategy

Improve campaign effectiveness through testing, segmentation, and channel optimization to increase engagement and accelerate conversions

Qualification

Security Campaign DevelopmentDemand GenerationLifecycle MarketingAccount-Based Marketing (ABM)Marketing AutomationCRM ToolsAnalytical SkillsCommunication SkillsCross-Functional CollaborationFast-Paced Environment Adaptability

Required

Direct experience with security-related demand generation, lifecycle marketing, use cases, and associated target audiences/personas (CISO, CIO, analyst, architect, detection engineer)

8+ years in marketing, with deep expertise in revenue marketing, demand generation, or growth marketing—particularly within SaaS, developer platforms, cloud infrastructure, or other high-growth tech sectors; experience in enterprise security is highly preferred

A strong track record of delivering results through direct-to-customer and B2B/B2D programs

Global experience developing, launching, and scaling demand campaigns against a target account list with defined buying groups, driving measurable business impact

Expertise in modern demand generation principles, including lead scoring, attribution, ABM, marketing funnel strategy, and campaign measurement

Solid understanding of digital marketing ecosystems, programmatic strategies, and campaign frameworks

Analytical skills that support both strategic decision-making and hands-on execution

Demonstrated ability to create compelling marketing assets and influence messaging for diverse audiences—including customers, prospects, and sales teams

Comfort working in fast-paced environments with shifting priorities and an eye toward future scaling

Exceptional communication skills—both written and verbal—with an ability to simplify complex technology for varied audiences

Proficiency with leading marketing automation and CRM tools, especially Marketo and Salesforce