Apply on Employer Site

Mohawk Industries · 1 week ago

Marketing Specialist (Dallas, Texas, United States, 75217)

Dallas, TX

Full-time

Onsite

Mid Level

Mohawk Industries, the largest manufacturer of tile and natural stone in the United States, is seeking a talented Marketing Specialist to join their marketing team. The role involves collaborating with the Marketing Manager to support home center retail channels and executing marketing strategies and initiatives.

Commercial Real EstateConstructionManufacturingResidential

Responsibilities

Develop marketing materials for various platforms

Leads presentation creation for home centers and other special marketing projects

Collaborates with the Marketing Manager to develop and execute project plans based on the defined home centers strategy

Participate in the development and communication of product strategy and the introduction of new products with various departments and customers

Support customer accounts with product launches and training activities

Conduct financial analysis, including product line forecasts, inventory planning, pricing, and gross margin analysis, and manage project budgets to meet company goals

Assists with the development and consistent management of the yearly marketing financial forecast

Analyze market data and identify KPIs to measure the effectiveness of marketing initiatives

Drive projects with Marketing Services to develop boards and ensure on-time in-store execution

Assist with marketing campaigns as part of the strategic annual plan to expand market share and pursue growth targets

Facilitate day-to-day marketing support for various teams

Create and update home centers' collateral, including merchandising tools (displays, signage, packaging), lifestyle imagery, labels, digital content, and presentations

Partners cross-functionally with Sales, Graphics, Photo Studio, and Product teams to ensure marketing materials are accurate

Provide proofing, fact-checking, copywriting, editing, and formatting assistance during the creation of marketing materials

Assist with new-product photography and video content to align with brand and retailer standards

Manage communication and coordination with third-party agencies to support creative concepting and development of marketing deliverables

Work closely with the Marketing Manager in recommending and developing content and targeted digital marketing tools in support of assigned projects and customers

Assist with on-site and off-site digital campaign strategy and monitor performance throughout the year

Help manage and strategize product sales tools and campaigns to support product launches

Organize and manage online assets for specific accounts to optimize sales and identify areas of improvement

Influence others on company policy and procedure to resolve a wide range of issues

Recognized as a subject matter expert, coaching and review the work of lower-level professionals

Make process and business decisions based on an understanding of the company, customer, and industry practices

Find ways to assess and apply innovative ideas to enhance business results

Lead after-action reviews to identify, document, and share lessons learned

Collaborate cross-functionally to evaluate technical, system, and process improvements

Perform other duties as needed

Qualification

Marketing strategyFinancial analysisProject managementDigital marketingContent creationMicrosoft Office SuiteCommunication skillsProblem-solvingOrganizational skillsTeam playerAdaptability

Required