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NuLeaf Naturals · 1 month ago

Product Innovation Manager

US-CO-Englewood, CO

Full-time

Onsite

Mid, Senior Level

$80K/yr - $95K/yr

NuLeaf Naturals is seeking a dynamic and creative Product Innovation Manager to lead their product innovation initiatives for two CBD brands. The successful candidate will drive product innovation from ideation to commercialization while collaborating with cross-functional teams to bring innovative CBD products to market.

CannabisConsumer GoodsOrganic

Responsibilities

Develop and execute a comprehensive product innovation strategy that aligns with the company's business objectives and market trends

Identify and prioritize innovative product opportunities, including new product categories, improvements to existing products, and novel features

Lead brainstorming sessions and idea generation workshops to foster a culture of innovation within the organization

Work closely with cross-functional teams to transform ideas into well-defined product concepts

Implement and manage a stage gate process for product development, from concept through to commercialization

Ensure rigorous evaluation and testing of product concepts at each stage to mitigate risks and optimize resource allocation

Collaborate with Sales and Marketing to understand market needs, consumer preferences, and competitive landscape

Work with Operations, Purchasing, and Production to develop cost-effective production strategies

Coordinate with Design and Compliance teams to ensure product aesthetics and regulatory compliance

Lead cross-functional project teams, providing clear direction, timelines, and objectives

Monitor project progress, identify potential roadblocks, and implement solutions to ensure project milestones are met

Manage all R&D projects

Lead / present internal product development meeting and High Tide product development meeting

Stay informed about industry trends, consumer behavior, and emerging technologies related to CBD products

Conduct market research and competitive analysis to identify opportunities for innovation

Build case for new products using data, market trends, and industry news

Create Competitive Set Analysis on all product launches

Create and manage all product listings in Woo/Shopify including product descriptions

Write and distribute USPs and talking points for new

Request and manage product images, assets and copy

Write/Review/edit new and current product descriptions

Calculate and get approval on new product pricing

Manage GS1 accounts (UPC codes)

Monthly Marketing Email/Asset Calendar Updates with Daily review /approval of marketing emails

Manage Packaging Artwork Requests, and all image requests

Maintain Product Launch Timelines and communicate with all parties for successful launches

Find / manage manufacturing partners for all new projects

Lead / present internal product development meeting and High Tide product development meeting

Qualification

Product Innovation StrategyMarket ResearchProject ManagementCBD Market KnowledgeShopifyCross-Functional CollaborationAnalytical SkillsMicrosoft Office SuiteSmartsheetCreative ThinkingCommunication SkillsInterpersonal SkillsProblem-SolvingSelf-MotivatedAdaptability