S Piper Staffing LLC ยท 2 hours ago
Head of Demand Generation
United States
Full-time
Remote
Director/ExecutiveS Piper Staffing LLC is looking for a strategic and hands-on Head of Demand Generation to lead and scale their revenue-driving marketing initiatives. This role focuses on building, measuring, and optimizing campaigns that deliver real pipeline and revenue impact while leading a team of talented marketers.
Staffing & Recruiting
Hiring Manager
Tiffiny Smith
Responsibilities
Lead and mentor a high-performing team of demand generation marketers
Develop and scale multi-channel programs to drive lead generation, pipeline growth, and customer acquisition
Execute Account-Based Marketing (ABM) strategies in partnership with SDRs and Sales teams to engage high-priority accounts
Collaborate with strategic partners on co-marketing initiatives to expand reach and influence pipeline
Manage digital marketing campaigns across paid search, social, programmatic, and retargeting platforms
Leverage advanced targeting tactics such as intent data, lookalike audiences, and predictive analytics
Drive go-to-market execution using tools like Outreach.io, Drift, Qualified, Chili Piper, and CommonRoom
Enhance engagement through personalized gifting and direct mail using tools like Sendoso, Alyce, and ReachDesk
Track and report performance across the funnel, including campaign ROI, lead conversion, and CAC
Manage and optimize use of marketing automation (Marketo, HubSpot, Pardot) and CRM (Salesforce, SAP)
Own the demand generation budget and strategic planning process
Stay current with SaaS industry trends, marketing innovations, and competitor strategies
Qualification
Required
Proven success in demand generation leadership roles within B2B SaaS, specifically mid-market
Deep experience with ABM platforms such as 6Sense, Demandbase, Mutiny, or Folloze
Hands-on experience with paid media (Google Ads, LinkedIn Ads, Metadata.io)
Strong familiarity with GTM tools like Outreach.io, Qualified, Drift, Clay.io, and Pocus
Proficiency in marketing automation (Marketo, HubSpot, Pardot) and CRM (Salesforce, SAP)
Comfortable working with webinar and event tools (Zoom, Goldcast, Cvent, Splash)
Experience with direct mail/gifting platforms (Sendoso, Alyce, ReachDesk)
Data-driven mindset with experience using analytics tools like Tableau, Looker, Domo, Google Analytics, and Bizible
Excellent leadership, communication, and collaboration skills
Strategic thinker who can execute tactically in a fast-paced, growth-stage environment
Bachelor's degree in Marketing, Business, or a related field is required
Preferred
MBA is a plus!
Company
S Piper Staffing LLC
S Piper Staffing is an industry-leading nationwide woman owned minority recruiting firm that identifies talented job seekers whose interests and values align with those of their prospective employers.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Sarah Piper
Chief Executive Officer
Company data provided by crunchbase