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CAQH · 4 days ago

Growth Content & Communication Manager

United States

Full-time

Remote

Mid Level

$120K/yr - $140K/yr

CAQH is a trusted organization in the healthcare ecosystem, focused on improving business processes. The Growth Content & Communication Manager is responsible for developing content strategies and creating assets that support integrated campaigns and sales enablement, while ensuring brand consistency.

AssociationHealth Care

Comp. & Benefits

Responsibilities

Develop a content strategy and editorial calendar that directly supports integrated campaign themes, addresses buyer pain points, and aligns with SEO goals

Develop a deep expertise in the CAQH product portfolio to serve as a subject matter expert for the marketing team on product capabilities, benefits, and use cases

Oversee the creation of a wide range of demand-generation and sales-enablement assets, including whitepapers, case studies, blog posts, sales presentations, and video scripts

Partner with the Campaign Strategy Lead to develop core campaign messaging and key content offers for lead generation

Collaborate with the Event Strategy Lead to develop compelling event-specific content, presentations, and demo scripts

Work with Sales management to understand enablement needs and develop effective tools like battle cards, competitive briefs, and ROI calculators

Manage the sales enablement platform, ensuring content is easy to find, use, and share

Ensure all product marketing content is on-brand, consistent in tone, and optimized for the CAQH website and user experience

Develop and maintain core product messaging documents that articulate key value propositions

Qualification

Content strategySales enablementMarketing automationExceptional writingProject managementEditing skillsCMS platformsCollaboration skillsStorytelling skills

Required

Exceptional writing, editing, and storytelling skills

Must have a proven ability to rapidly develop deep product knowledge and translate complex, technical product features into clear, compelling customer benefits

Strong project management and collaboration skills

Expertise in using marketing tools, marketing automation platforms (HubSpot preferred, Marketo, Pardot)

Experience with sales enablement platforms (e.g., Outreach.io, Seismic) and CMS platforms is a plus

Bachelor's degree in marketing, communications or business preferred, or equivalent experience