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Alteryx · 1 week ago

Director, Cloud Data Platform Product Marketing

United States

Full-time

Remote

Director/Executive

$183K/yr - $212K/yr

10+ years exp

Alteryx is an AI-ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. They are seeking a strategic Director of Product Marketing for Cloud Data Platforms to lead the go-to-market strategy and drive messaging, positioning, and marketing efforts for their cloud data initiatives.

AnalyticsArtificial Intelligence (AI)Business IntelligenceData GovernanceData IntegrationData ManagementMachine LearningPredictive Analytics

Comp. & Benefits

Responsibilities

Lead Portfolio & GTM Strategy - Own and drive the global go-to-market strategy for Alteryx’s Cloud Data Platform big bet, positioning Alteryx as the intelligence layer that operationalizes context and workflows across modern cloud ecosystems

Define and drive category messaging - Help define and evangelize Alteryx’s category within the cloud data ecosystem, reinforcing the Intelligent Enterprise narrative and our leadership in AI-Powered Analytics

Drive Positioning, Messaging, and Narrative - Develop and maintain category messaging compelling positioning and messaging for CDP solutions, ensuring clear differentiation and consistent storytelling across marketing, sales, partners, and customer-facing teams

Own the CDP Marketing Plan & Pipeline Targets - Build and execute the CDP marketing plan — including campaigns, plays, KPIs, and pipeline targets — partnering closely with Demand Gen and Revenue Operations to measure impact

Lead Strategic Partnerships with Cloud Data Platforms - Collaborate with the Partner organization to create and execute co-marketing strategies with Snowflake, Databricks, Google Cloud, and other ecosystem partners

Cross-Functional Leadership: PMM, Product, Sales, Enablement - Partner with core PMM and Product teams to influence roadmap and release plans, while enabling Sales, Partners, and Customer Success with the positioning, content, and tools needed to win CDP-related deals

Market Insights & Competitive Intelligence - Serve as the internal expert on cloud data platforms and AI-powered analytics, translating market and competitive trends into recommendations that shape product strategy and GTM execution