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SC Johnson · 2 hours ago

Associate Manager, Marketing Brand Manager

Racine, WI

Full-time

Hybrid

Mid, Senior Level

3+ years exp

SC Johnson is a fifth-generation family company that has been building iconic brands for over 130 years. The Associate Manager, Brand Management will support the development and execution of brand equity strategies and integrated marketing communications to enhance consumer experience and drive engagement and conversion.

Consumer Goods

Responsibilities

Support the creation and execution of brand strategies that align with the company’s vision and market positioning, ensuring consistency across all consumer touchpoints to drive brand awareness, engagement, and conversion

Collaborate cross-functionally with design teams, agencies, marketing portfolio teams, OMNI, and shopper marketing to maintain and enhance visual identity, develop compelling brand assets, and deliver integrated marketing communication plans—including retail media and shopper strategies

Contribute to the development of brand narratives that effectively communicate the brand’s values, mission, and unique selling propositions, supporting cultural program development through creative briefs, go-to-market plans, trade narratives, and execution

Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends

Leverage market, consumer, user, and purchaser insights to inform media channel strategies and in-market execution initiatives

Execute media-to-cart strategies that drive consumer conversion across both online and offline channels

Leverage consumer, shopper, and user insights to inform marketing plans and optimize the path to purchase

Lead omnichannel planning and activation, including timeline management, strategy execution, and cross-functional coordination with internal teams and external partners

Manage project timelines, budgets, and forecasting for marketing programs and product collections

Understand and apply media planning principles across all relevant touchpoints, integrating them into growth planning and campaign execution

Support the design and execution of in-store displays and utilize activation options such as social media, ambassadors, awards, and loyalty programs to enhance campaign impact

Develop and implement comprehensive portfolio strategies to drive growth, market share, and consumer relevance

Manage product assortment, including innovation, renovation, and discontinuation planning

Lead commercialization efforts for new products, including development of selling materials and go-to-market strategies

Analyze sales data and market trends to inform product assortment strategies and identify opportunities for growth

Collaborate with cross-functional teams across R&D, Finance, Supply Chain, Demand Planning, Marketing, and Sales

Build a strong understanding of the P&L and identify key levers to achieve financial targets

Partner with Finance to monitor performance and adjust plans as needed

Analyzes marketing and retail/trade media campaigns to assess effectiveness and ROI using advanced analytics tools, providing insights for optimization

Analyze consumption and shipment data to inform sales forecasts and identify risks and opportunities

Evaluate inputs such as pricing, distribution, competitive activity, and marketing initiatives to predict market share and business performance

Qualification

Brand ManagementStrategic AnalyticsMedia PlanningP&L ManagementCreative DevelopmentMarket AnalysisProject LeadershipResults OrientationCross-functional Collaboration

Required

Bachelor's degree with 5+ years of relevant business experience OR advanced degree and a minimum of 3+ years of relevant business experience

Qualified candidates must be legally authorized to work in the United States

Preferred

Proven capability in leading strategic marketing initiatives with a passion for growth within brand management roles

Strong analytical skills, including data mining and insight generation, with a focus on leveraging data to inform media and equity-driven marketing decisions

Skilled in creative development, brand equity building, and aligning portfolio strategies to drive consumer engagement and business impact

Solid understanding of business fundamentals, including P&L management, media investment optimization, and cross-functional team leadership

Experience in connecting upper-funnel brand building with lower-funnel conversion strategies, including media planning, performance tracking, and retail activation

Demonstrates urgency and consistently delivers impactful results through both individual contribution and collaborative team efforts