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Equativ · 20 hours ago

Senior Director, DSP Commercial Partnerships

New York, NY

Full-time

Onsite

Director/Executive

$260K/yr - $280K/yr

7+ years exp

Equativ is a leading independent ad platform focused on digital advertising. The Senior Director, DSP Commercial Partnerships will lead the strategy and growth of commercial relationships with key DSP partners, ensuring alignment with revenue goals and product priorities.

Ad ServerAdvertisingAdvertising PlatformsMarketing

Growth Opportunities

Responsibilities

Own and execute the commercial strategy for DSP partnerships, aligned to revenue goals and product priorities

Serve as the executive relationship owner for strategic enterprise DSPs, driving joint growth initiatives

Identify new partnership opportunities, commercial packaging strategies, and innovation pilots

Translate SSP product capabilities into DSP-aligned value propositions, developing differentiated narratives that educate DSP account teams and drive partner engagement in collaboration with Demand Sales and Agency Partnerships

Partner closely with DSP Account teams to ensure strong execution, campaign health, and scalable revenue growth

Establish repeatable workflows and communication frameworks to drive cross-functional alignment

Build and deliver go-to-market playbooks, commercial materials, and training programs

Lead internal and external education on DSP deal strategy, platform capabilities, pricing models, and negotiation frameworks

Partner with Sales Enablement to scale best practices across regions, verticals, and partner segments

Build, manage, and streamline processes to developing partners and playbooks internally and externally

Act as a hands-on leader on key strategic accounts while elevating team performance

Set clear KPIs and drive execution against commercial objectives

Qualification

DSP commercial strategyProgrammatic advertisingPartnership developmentExecutive communicationSales enablementNegotiation skillsEntrepreneurial mindsetTeam leadershipStorytelling