Forter · 1 month ago
Customer Advocacy Manager
New York, NY
Full-time
Hybrid
Mid Level
$79K/yr - $102K/yr
3+ years expForter is a company focused on building trust in digital commerce, and they are seeking a Customer Advocacy Manager to support their Customer Advocacy & Engagement function. The role involves managing the advocacy programs, coordinating community growth, and ensuring effective participation in marketing initiatives.
Fraud DetectionReal TimeSaaSSoftware
Responsibilities
Expand the capabilities of our existing Friends of Forter community enabling our members to grow their networks and be rewarded for new business referrals—build invite/referral flows, value‑exchange touchpoints, and program templates leveraging Connect The Dots (CTD) and Base (and adjacent tools) as appropriate
Serve as the CTD admin —own day‑to‑day operations, workflows, documentation, member list hygiene, and programmatic asks integrating with our Friends of Forter community and customer communications; escalate senior, 1:1 "asks" to leaders and exec sponsors
Track and protect advocate utilization —leveraging AI, build and maintain a centralized view of acts of advocacy, rights/MSA status, frequency caps, and coverage vs. needs; manage an intake queue and SLAs for requests (Sales, CS, Product, PR/Comms, Events) to avoid overuse and reduce cycle time
Be a go‑to partner for GTM activations —work with Demand Gen, Events, PR/Comms, and Sales to fill customer requests to support key campaigns. The types of requests may include advocate activations for in‑person events, virtual events, content, media/AR, and speaking; coordinate briefs, logistics, and approvals, and report outcomes
Execute Friends of Forter (FoF) integration into the broader IMPACT community —membership workflows, content and programming calendars, comms, and basic engagement ops; track activation and retention
Support evidence production —coordinate quotes, light copy drafts, video logistics, social proof, and asset/approval tracking mapped to ICP/use case/region
Own reporting cadences —publish weekly dashboards on community growth and activation, intake volume, request fill rates and cycle time, advocate utilization health (no overuse), and sourced/influenced referral pipeline in partnership with RevOps
Tools you'll use —Base, Salesforce, CTD, Google Workspace, Asana/Jira, and BI (e.g., Looker/Tableau) for dashboards and intake workflows
Qualification
Required
3–5 years in B2B SaaS customer marketing, advocacy, or community operations with hands‑on execution (program ops, request intake, speaker/reference coordination, event/content logistics)
Operational rigor —lifecycle/process design, documentation, SLAs, and stakeholder follow‑through
Systems proficiency —SFDC reporting and hygiene, advocacy platforms (e.g., Base), project management, and dashboards; comfortable building simple reports and maintaining data quality
Strong coordination and communication —concise briefs, clear customer communications, excellent follow‑through with the Go-To-Market (GTM) organization as well as the product team
Benefits
Competitive salary
Restricted Stock Units (RSUs)
Matching 401K Plan
Comprehensive and generous health insurance, including vision and dental coverage
Home office allowance
Generous PTO policy
Half day Fridays
Company
Forter
Forter is a software-as-a-service company that delivers real-time, automated, fraud prevention solutions for online merchants.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$525.1MKey Investors
Tiger Global ManagementMarch CapitalSequoia Capital Israel
2022-07-01Secondary Market
2021-05-21Series F· $300M
2021-03-12Angel· $0.1M
Leadership Team
Michael Reitblat
CEO and Co-Founder
Oren Ellenbogen
Senior Vice President of Engineering
Recent News
2025-10-14
Company data provided by crunchbase