KCD · 1 month ago
Sr. Publicist, Media Relations
NYC Metro Area
Full-time
Onsite
Mid, Senior Level
$80K/yr - $100K/yr
5+ years expKCD is a global leader in brand experience, known for its unparalleled fashion expertise. The Senior Publicist will lead client media strategies, securing high-impact press coverage across fashion, lifestyle, and business publications while mentoring junior staff and developing PR campaigns.
Public Relations & Communications
Responsibilities
Develop and execute high-level media strategies, securing top-tier press coverage across fashion, lifestyle, and business publications
Cultivate and maintain strong relationships with key media contacts, including editors, journalists, and industry leaders
Oversee editorial outreach, feature placements, news items and brand storytelling, ensuring alignment with client goals
Oversee thought leadership strategy for clients where applicable, securing top tier placements for brand executives
Lead media pitching efforts for local, national, and international press across print, digital, social and broadcast platforms
Monitor industry trends and competitor activity, identifying new opportunities for client exposure
Analyze media performance metrics, offering strategic insights and recommendations to enhance brand positioning
Serve as the primary day-to-day client contact, ensuring a seamless and strategic PR experience
Develop and manage seasonal PR campaigns, overseeing feature stories, product placements, and event press coverage
Lead client meetings, presentations, and strategy sessions, providing expert counsel on media positioning and brand messaging
Provide consistent, professional client experience, managing client expectations and delivering high-quality results
Manage and mentor a team of Publicists and Junior Publicists, overseeing account execution and professional development
Oversee sample trafficking, press requests, and media list management, ensuring streamlined operations
Facilitate knowledge-sharing within the team, promoting a collaborative and high-performing work environment
Lead cross-functional collaboration with KCD’s event, digital, and creative teams to maximize PR impact
Develop and execute press strategies for high-profile client events, fashion shows, and industry activations
Manage front-of-house press operations, ensuring seamless media coordination and brand exposure
Act as a key liaison between clients, media, and internal teams, ensuring smooth execution of events and activations
Qualification
Required
Extensive experience in pitching local, national, and broadcast media, with a strong background in lifestyle, fashion, and entertainment PR
Exceptional verbal and written communication skills, with the ability to craft compelling narratives and media pitches
Strong time management and multitasking abilities, capable of overseeing multiple client accounts and press initiatives without losing focus under pressure
Deep knowledge and understanding of the lifestyle, hospitality, and retail industries, as well as key designers, media publications, and emerging style trends
Blend of creative and strategic thinking, with the ability to shift seamlessly between brand storytelling and data-driven media analysis
A strong work ethic and results-driven mindset, demonstrating initiative, accountability, and a passion for the industry
Ability to work collaboratively in a team environment, while also leading projects independently and providing mentorship to junior staff
Minimum of 5 years of experience in public relations, working either in-house or at an agency
Ability to travel (domestic/international) as needed
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Experience using media tracking and PR software, such as Launchmetrics or similar platforms
Preferred
A Bachelor's degree in Journalism, Communications, Public Relations, or a related field is preferred
Proficiency in Microsoft Office Suite & experience with media tracking platforms (Launchmetrics or similar) preferred
Proficiency with digital media platforms, analytics tools, and content management systems is preferred
Proficiency in Adobe Creative Suite (Photoshop, InDesign) is a plus
Company
KCD
KCD is a global leader in brand experience with offices in New York, Paris, London, and Los Angeles.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Marty Griffeth
Partner, Global Finance Director
Rachna Shah
Partner, Managing Director PR and Digital
Company data provided by crunchbase