General Mills · 3 weeks ago
Social Media & Influencer Marketing Manager (Remote Eligible)
United States
Full-time
Remote
Senior Level
$109K/yr - $182K/yr
6+ years expGeneral Mills is a company that prioritizes being a force for good and aims to make food the world loves. The Social Media & Influencer Marketing Manager will develop and scale influencer and community engagement capabilities, overseeing strategies and partnerships that drive cultural relevancy and measurable performance across social platforms.
Food and BeverageFood ProcessingManufacturingSnack FoodWholesale
No H1B
Responsibilities
Build and lead Pet's influencer and affiliate marketing capabilities, by establishing the right partners, processes, and best practices to support successful programs in market. This includes standing up the necessary infrastructure for growth in the social channel
Manage relationships with agencies (including Influential, our enterprise-wide influencer agency partner), influencers/creators, and affiliate partners to drive high-quality content and measurable business results
Oversee community engagement strategies that strengthen cultural relevancy, foster two-way dialogue, and fuel ongoing social conversation - spotting cultural moments, topics, or trends in real time and developing reactive content strategies
Develop a boosting strategy in partnership with the media team to identify and amplify high-performing community and creator content
Define KPIs across influencer, affiliate, and community programs and deliver ongoing reporting, insights, and optimization recommendations within established timelines
Apply a strong performance mindset with the ability to leverage data and analytics to optimize content, partnerships, and program efficiency
Collaborate cross-functionally to integrate creator and community initiatives into broader campaigns, working closely with the Brand Experience/Marketing Orchestration teams
Monitor platform trends, creator landscape shifts, and community behaviors to inform strategy, testing, and innovation
Establish governance standards and ensure all creator and community activations adhere to brand guidelines, legal requirements, and compliance best practices
Manage and develop a team of Influencer and Social Content Specialists (initially 2-3 direct reports focused on influencer and community engagement)
Qualification
Required
6+ years of experience in social, influencer, or creator marketing
3+ years of experience in content creation management
Proven track record building and scaling influencer and/or affiliate programs with measurable business impact
Strong understanding of social platforms, creator ecosystems, community management, and paid amplification
Experience developing processes, best practices, and operational frameworks that enable scale
Demonstrated ability to analyze performance data, translate insights into action, and optimize programs for efficiency and ROI
Exceptional relationship-building skills with agencies, influencers/creators, and cross-functional partners
Strong project management skills with the ability to prioritize, multitask, and deliver in a fast-paced environment
Strong communication and storytelling skills, with attention to detail and brand voice
Ability to navigate ambiguity, bring structure to complex problems, and drive alignment across diverse stakeholders
Familiarity with social listening, analytics, and influencer/affiliate management platforms
Record of strong coaching & mentoring skills, and interest in developing others
Preferred
Previous people management experience
Experience leading influencer and affiliate strategies within a large, matrixed organization or multi-brand portfolio
Hands-on experience in performance-driven creator programs, including affiliate partnerships tied to conversion
Knowledge of paid social and boosting strategies to amplify creator and community content
Prior work developing training, playbooks, or enablement materials for cross-functional teams
Experience working with PR, brand, legal, and compliance teams to navigate creator disclosures and brand safety
Benefits
Foundation of health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support and perks
Annual incentive program
Company
General Mills
General Mills is a food company that manufactures and markets branded consumer foods.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.7B2024-10-15Post Ipo Debt· $2.7B
1928-11-30IPO
Leadership Team
Asheesh Saksena
Chief Growth Officer
Jacqueline R. Williams Roll
Chief Human Resources Officer
Recent News
2026-01-07
Company data provided by crunchbase