OLIPOP PBC · 1 day ago
Trade Promotion Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$100K/yr - $120K/yr
8+ years expOLIPOP is a company on a mission to positively impact consumer health through innovative soda products. They are seeking a strategic, process-driven Trade Promotion Manager to own their Trade Promotion Management capability, ensuring accurate management of trade investment and establishing disciplined planning processes across teams.
Food and BeverageHealth CareNutritionPlant-Based Foods
Responsibilities
Lead the implementation, configuration, and ongoing ownership of OLIPOP’s Trade Promotion Management (TPM) platform (Anaplan)
Establish and govern promo workflows, approval processes, and system standards
Own trade accrual logic, checkbook maintenance, and actuals vs. plan visibility in partnership with Finance
Serve as the single source of truth for promo planning, trade investment, and promotional execution data
Govern the promotional calendar and ensure consistency across channels and customers
Build clean, repeatable planning processes and disciplined promo governance
Lead post-event promotion analysis, including lift, ROI, efficiency, and incrementality, using TPM data and syndicated sources (e.g., Numerator, Promo Intel, Promo Insights)
Synthesize TPM actuals with promotional performance data to identify what’s working, what’s not, and where to optimize
Translate post-event learnings into clear, actionable recommendations for future promo planning and trade investment
Establish repeatable post-event review standards, templates, and scorecards
Focus on insight and recommendation, not just reporting
Act as a thought partner to the Director of RGM by providing clear analysis and recommendations on promotional effectiveness, optimization opportunities, and trade investment trade-offs
Partner with Sales to support disciplined promo planning and execution
Collaborate with Finance on trade investment guardrails, accruals, and forecasting
Work with Commercial Planning and Category teams to align promo plans with pricing and brand strategy
Support TPM training and adoption across Commercial teams
Qualification
Required
8+ years of experience in Trade Promotion Management, Revenue Growth Management, Commercial Planning, or related CPG roles
Experience owning or implementing TPM platforms (Anaplan, SAP TPM, UpClear, Blacksmith, etc.) strongly preferred
Strong understanding of trade accruals, checkbook management, and promo governance
Strong analytical foundation; comfort interpreting trade and promo data
Proficiency in Excel required; experience with Tableau / Power BI a plus
Experience with syndicated data (Nielsen, Circana, SPINS, Numerator) preferred
Highly organized, detail-oriented, and process-driven
Strong communicator with cross-functional influence
Preferred
Experience owning or implementing TPM platforms (Anaplan, SAP TPM, UpClear, Blacksmith, etc.) strongly preferred
Experience with syndicated data (Nielsen, Circana, SPINS, Numerator) preferred
Company
OLIPOP PBC
At OLIPOP, we’re on a mission to positively impact consumer health at scale, and we’re doing it through something simple: soda.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$93.5MKey Investors
J.P. Morgan Growth Equity PartnersMonogram Capital PartnersDwight Funding
2025-02-12Series C· $50M
2022-02-01Series B· $30M
2020-08-18Debt Financing· $1M
Leadership Team
Ben Goodwin
Co-Founder/CEO/Formulator
David Lester
Co-Founder
Recent News
2026-01-06
2025-12-09
Company data provided by crunchbase