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OLIPOP PBC · 4 hours ago

Trade Promotion Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$100K/yr - $120K/yr

8+ years exp

OLIPOP is a company dedicated to positively impacting consumer health through innovative soda products. The Trade Promotion Manager will own the Trade Promotion Management capability, leading the implementation of the TPM platform and ensuring effective trade governance as the company grows.

Food and BeverageHealth CareNutritionPlant-Based Foods

Responsibilities

Lead the implementation, configuration, and ongoing ownership of OLIPOP’s Trade Promotion Management (TPM) platform (Anaplan)

Establish and govern promo workflows, approval processes, and system standards

Own trade accrual logic, checkbook maintenance, and actuals vs. plan visibility in partnership with Finance

Serve as the single source of truth for promo planning, trade investment, and promotional execution data

Govern the promotional calendar and ensure consistency across channels and customers

Build clean, repeatable planning processes and disciplined promo governance

Lead post-event promotion analysis, including lift, ROI, efficiency, and incrementality, using TPM data and syndicated sources (e.g., Numerator, Promo Intel, Promo Insights)

Synthesize TPM actuals with promotional performance data to identify what’s working, what’s not, and where to optimize

Translate post-event learnings into clear, actionable recommendations for future promo planning and trade investment

Establish repeatable post-event review standards, templates, and scorecards

Focus on insight and recommendation, not just reporting

Act as a thought partner to the Director of RGM by providing clear analysis and recommendations on promotional effectiveness, optimization opportunities, and trade investment trade-offs

Partner with Sales to support disciplined promo planning and execution

Collaborate with Finance on trade investment guardrails, accruals, and forecasting

Work with Commercial Planning and Category teams to align promo plans with pricing and brand strategy

Support TPM training and adoption across Commercial teams