Carbon Direct · 1 month ago
Digital Marketing Manager
United States
Full-time
Remote
Mid Level
$106K/yr - $129K/yrCarbon Direct is a purpose-driven carbon management firm dedicated to helping organizations achieve their climate goals. They are seeking a strategic and hands-on Digital Marketing Manager to plan, execute, and optimize digital marketing programs across various channels.
Carbon CaptureSaaS
Responsibilities
Build lifecycle, nurture, newsletter, and one-off campaigns with strong segmentation and QA
Develop automated journeys (welcome, re-engagement, nurture) and run targeted A/B tests
Maintain list hygiene, consent/opt-in flows, and UTM governance
Manage lead scoring, lifecycle stages, and CRM workflows; support clean marketing-to-sales handoff
Manage budgets and pacing across LinkedIn, Google Ads, and other relevant channels
Launch and optimize retargeting programs and build lookalike audiences
Own campaign structure, trafficking, naming conventions, and pixel accuracy
Explore and test new channels (YouTube, programmatic, paid content distribution)
Support landing page builds, CMS updates, and onsite personalization
Run CRO tests across pages, forms, and user flows
Use behavioral analytics tools (e.g., Hotjar) to generate insights and drive improvements
Define KPIs across channels and funnel stages; build recurring dashboards
Own tracking (GA4, Tag Manager, pixels, CRM integrations, attribution models)
Analyze performance, deliver insights, and recommend optimizations
Contribute to forecasting, budgeting, CAC/CPL analysis, and pipeline reporting
Partner with content, design, product, and sales teams on messaging and campaign execution
Ensure brand consistency, regulatory compliance, and high-quality delivery
Maintain campaign calendars, documentation, and structured processes
Manage marketing vendors, agencies, and technology tools
Qualification
Required
Experience in digital marketing with success in demand gen, ABM, lead scoring, and full-funnel optimization
Direct ownership of email, and paid social performance, and budgets
Proven experience driving MQL/SQL pipeline at scale
Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM
Strong background in A/B testing, experimentation, and landing page optimization
Knowledge of GDPR/CCPA, tracking limitations, and evolving privacy requirements
Strong audience research, persona development, and insight translation skills
Preferred
Experience in B2B sales, climate tech, or technical/enterprise environments
Familiarity with attribution models (first-touch, multi-touch, data-driven)
Experience managing agencies or external partners
Exposure to ABM tools (6sense, Demandbase)
Understanding of UX principles and web experimentation tools
Benefits
Comprehensive nationwide medical, dental, and vision coverage.
Flexible vacation policy and ten company-wide holidays, plus annual winter break between Christmas and New Year's
16 weeks of fully paid parental and family leave with no tenure requirement
Remote-friendly work culture with annual company-wide retreats
Reimbursement for your work-from-home setup and monthly work-from-home stipend
Company
Carbon Direct
Carbon Direct is a provider of a carbon management platform that helps clients meet their climate goals.
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$60M2022-08-24Series A· $60M
2021-01-01Series Unknown
Leadership Team
Jonathan Goldberg
Founder and Chief Executive Officer
Danan Margason
Chief Product Officer & GM of Platform
Recent News
2026-01-23
Tech Startups - Tech News, Tech Trends & Startup Funding
2026-01-23
ClimateHack Weekly
2025-11-15
Company data provided by crunchbase