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Heartland Food Products Group · 2 weeks ago

Director of Sales – West & Central U.S.

United States

Full-time

Remote

Director/Executive

10+ years exp

Heartland Food Products Group is seeking an experienced and results-driven Director of Sales to lead their West and Central U.S. commercial strategy. This role is responsible for driving profitable growth across key national and regional retailers while building strong customer partnerships and developing a high-performing sales team.

CoffeeConsumer GoodsManufacturing

Hiring Manager

Rich Doppelfeld, SPHR

Responsibilities

Own and execute the sales strategy for the West and Central U.S. regions to deliver revenue, volume, and profitability targets

Develop and lead joint business plans (JBPs) with key retail partners, aligning customer objectives with Heartland’s growth strategies

Drive distribution, assortment, pricing, promotion, and shelf execution initiatives across assigned customers

Serve as the senior commercial contact for major retailers including Kroger, Albertsons, and H-E-B

Build and maintain strong, trust-based relationships with buyers, category managers, and retail leadership

Lead annual planning, line reviews, innovation launches, and promotional negotiations

Lead, coach, and develop a team of sales professionals, fostering a culture of accountability, collaboration, and continuous improvement

Set clear performance expectations, conduct regular performance reviews, and support professional development

Partner cross-functionally with Marketing, Supply Chain, Finance, and Category Management

Leverage data and insights to inform decisions, optimize trade spend, and improve ROI

Monitor market trends, competitive activity, and customer performance to identify growth opportunities

Ensure accurate forecasting and effective demand planning in collaboration with internal teams

Qualification

CPG food industrySales leadershipJoint business planningCustomer relationship managementData-driven decision makingPeople leadershipExecutive-level communicationStrategic thinkingNegotiationCross-functional collaboration