Herbert Smith Freehills · 1 month ago
Global Head of Marketing Technology
New York
Full-time, Contract
Onsite
Director/Executive
$239K/yr - $330K/yr
10+ years expHerbert Smith Freehills is a global legal powerhouse, and they are seeking a Global Head of Marketing Technology to drive the transformation and optimization of client and marketing systems. This role requires a blend of technical expertise and business acumen to enhance client engagement and streamline marketing operations.
Law EnforcementLegal
Responsibilities
Develop and lead the strategic vision for C&MS (CRM, marketing platform, credentials/pitch/client listening databases), integrating AI and emerging technologies to transform business development and marketing processes
Create and maintain a roadmap for system evolution aligned with business needs
Continuously assess system fitness for purpose through horizon scanning, benchmarking, and stakeholder engagement
Champion the use of AI to transform BD tasks and workflows
Maintain deep expertise in available HSF Kramer AI tools, services and platforms, identifying impactful use cases and promoting adoption across BD teams
Inspire and enable teams to embrace AI-driven ways of working
Set the data strategy for C&MS, ensuring clarity on sources of truth and identifying additional data needs
Collaborate with IT and other system owners to establish and maintain a best-practice governance framework
Implement a robust data maintenance and quality assurance plan
Establish and lead a virtual CoE for the operational management of C&MS
Ensure high standards of data quality, system performance, and service delivery
Lead, mentor, and develop a high-performing team responsible for the management and optimisation of C&MS
Foster a collaborative, inclusive, and innovative team culture
Set clear goals, provide regular feedback, and support professional development
Drive system adoption and user proficiency across the firm
Identify opportunities to save time and create value through improved system usage, training, and engagement initiatives
Lead the development of reporting and analytics capabilities within C&MS
Deliver actionable insights that enhance client engagement, campaign effectiveness, and strategic decision-making
Oversee the full lifecycle of C&MS products, including selection, implementation, integration, and optimisation
Manage vendor relationships and contracts in partnership with Procurement, ensuring systems meet business needs and service levels
Act as the primary liaison between IT and Business Development
Ensure seamless communication and alignment on system upgrades, integrations, troubleshooting and security
Comply with WHS obligations and responsibilities in accordance with the requirements for this role and, for leaders at any level, this includes adequately supervising and supporting team members to promote a safe and respectful workplace
Qualification
Required
Tertiary qualifications in Information Systems, Information Technology, Data Analytics, Business Intelligence combined with a focus on business or marketing
10+ years experience managing marketing technology platforms (eg Salesforce Marketing Cloud, Dynamics365, InterAction, Vuture, Marketo, Google Analytics, Quoros docs, Foundation, Intapp Intake, Expert)
Professional certifications in Dynamics 365 or other CRM certifications, Google Analytics, Project Management, Data Governance of Data Management
Preferred
An MBA or Master's in a related field
Strong project management and stakeholder management skills
Ability to translate technical information for non-technical users
Strong analytical and problem-solving capabilities
Knowledge of data privacy regulations and IT security standards applicable to Martech systems
Experience working in cross-functional teams bridging IT and business units
Company
Herbert Smith Freehills
Herbert Smith Freehills is an international law firm co-headquartered in London, United Kingdom and Sydney, Australia.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Austin Sweeney
Consultant
Ilona Logvinova
Global Chief AI Officer
Recent News
2026-01-13
2025-12-24
2025-12-20
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