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University of Utah · 1 day ago

Demand Generation Specialist II

Salt Lake City, UT

Full-time

Hybrid

Mid Level

$57K/yr - $65K/yr

4+ years exp

The University of Utah is seeking an experienced Demand Generation Specialist to join their Marcomm team dedicated to creating innovative engagement opportunities. The role involves developing targeted marketing programs, implementing campaigns across various digital channels, and analyzing performance to drive awareness and generate leads.

Higher Education

Responsibilities

Plan digital media strategy by business objectives and student recruitment goals into effective, measurable digital campaigns and efforts

Lead digital advertising campaign planning, execution, optimization, and measurement/reporting for paid channels including search, social, email, display, etc

Establish, measure, and report on key performance indicators. Identify strategic opportunities and leverage emerging trends to connect with prospective students and families

Identify and apply best practices for digital marketing, branding, and data analysis, and cross-train and educate team members

Seek opportunities to integrate digital tools and channels into campaigns and throughout all digital assets (owned, earned, and paid)

Establish and nurture relationships with key stakeholders in Enrollment Management, the university, and externally

Collaborate with internal department to ensure the inclusion of a digital perspective and insights to support the development of holistic and integrated campaigns

Qualification

Demand generationDigital marketingGoogle AnalyticsProject managementGoogle AdwordsContent management systemsSocial media advertisingCollaborationTime managementCommunication skills

Required

Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience

Requires moderate skill set and proficiency in discipline

Conduct work assignments of increasing complexity, under moderate supervision with some latitude for independent judgment

Preferred

Experience working with a sizable advertising budget and running multiple campaigns simultaneously which may also include direct media buying

Hands-on experience with tools such as Google Adwords, Google Analytics, Tableau, native and third-party social buying and reporting platforms (e.g. Meta Ads, Sprout Social, etc.) and content management systems with ability to learn and adapt to new systems as needed

2-4 years experience in project management

Experience creating ad content, including but not limited to, taking and/or sourcing photography and videography, drafting and editing copy, and using basic design tools to create graphics

Experience working with a creative team and within brand guidelines

Proven ability to be a collaborative team member and work effectively with others as well as managing project independently

Effective time management and organizational skills to manage needs and unexpected requests across clients and teams

Excellent communication and presentation skills, especially to those unfamiliar with digital marketing strategies and metrics