Zenith ยท 16 hours ago
Manager, Analytics
Detroit, MI
Full-time
Onsite
Mid, Senior Level
$87K/yr - $114K/yr
4+ years expZenith is a full-service media agency focused on driving measurable business outcomes for its clients. The Manager of Analytics will design data strategies, optimize campaigns, and mentor junior staff while working closely with various teams to ensure effective media performance and actionable insights.
AdvertisingMarketing
Responsibilities
Our Managers work very closely with the Analysts and Senior Analysts to help them stay on track with day-to-day deliverables but also build great stories
Managers also work closely with their Directors and above to formulate a vision for their accounts and then execute on that vision with their Analysts and Senior Analysts
As such, Managers are mentors, managers, project managers, and thought leaders, all at the same time
This position will play a critical role in helping to demonstrate the effectiveness of media performance via analytical methods, from measurement strategy to data collection to analyses to actionable recommendations & optimizations
Qualification
Required
3+ years of work experience in media or related field
1+ years in a managerial or supervisory role
Bachelor's degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing/Advertising, etc.)
Client service (agency, consulting, etc) experience preferred
Comfort in working in highly ambiguous, rapidly evolving environments
Develop strong collaborative relationship with media team members and partners, earning credibility to drive results as a respected advisor
World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
Strong communication skills, with the ability to communicate complex ideas to both external and internal clients
A strong natural curiosity for analytical problems and data challenges - and the willingness to understand the role of data from strategy to execution to optimization
Demonstrated strong project management skills
Proven skills in analytical and strategic thinking, project management, presenting, and communication
Strong understanding of traditional and digital advertising, strategy and measurement
Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
Extensive experience with digital media metrics (Impressions, Clicks, CTR, CPM, etc.)
Thought leadership on all aspects of offline and digital advertising, media strategy, and media measurement
Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights
Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
Experience with querying relational databases with programs like SQL or proven aptitude to learn quickly
Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets
Ability to structure and manipulate large data sets to answer business questions
Strong proficiency in Microsoft Office software such as Word, Excel and PowerPoint, including advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
Preferred
Experience with third party research partners such as DISQO, Dynata, GfK, Nielsen, and Comscore
Experience with ad verification tools such as DV, IAS, Moat, etc
Experience with using or analyzing data from CDPs, DMPs, MMPs, and Search, Social, and DSP Platforms
Knowledge of visualization tools like Tableau, Power BI
Experience with SQL, Python, and other data manipulation languages, or proven aptitude to learn quickly
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Zenith
Zenith is an ROI agency that offers performance marketing, brand content, and strategic marketing effectiveness consultancy services.
5001-10000 employees
H1B Sponsorship
Zenith has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (16)
2023 (17)
2022 (19)
2021 (31)
2020 (55)
Funding
Current Stage
Late StageTotal Funding
unknown2010-08-13Acquired
Leadership Team
L
Lauren Hanrahan
CEO
Recent News
The Premium Times
2024-10-26
BizWatchNigeria.Ng
2024-10-25
2024-06-03
Company data provided by crunchbase