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Publicis Collective · 15 hours ago

Vice President, Paid Social

Chicago, IL

Full-time

Onsite

Director/Executive

$146K/yr - $210K/yr

10+ years exp

Publicis Collective is a leading marketing and communications platform that emphasizes innovative solutions for business growth. The Vice President of Paid Social will lead the planning and execution of paid social media strategies for clients, fostering creativity and data-driven decision-making within the team.

AdvertisingAnalyticsCRMDigital Marketing

Responsibilities

Provide vision, direction, management and support to individuals within the team to ensure their work aligns with agency and client mission and goals

Design strategies for employing paid media on the primary social networks to deliver against brand objectives

Foster strong relationships with internal teams (e.g. analytics, planning), clients and key platforms

Develop action plans for achieving and measuring paid social media success, including setting key metrics, measurement and optimization strategies

Advocate the value of social media and help educate clients and internal teams on the latest developments and capabilities in this quickly evolving media channel; create thought leadership and recommendations based on the evolving landscape

Apply social media knowledge and creativity to brainstorming and strategy sessions

Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies

Deliver presentations to both clients and internal teams showcasing strategy and performance

Develop points of view on new technologies, trends and opportunities in the social media marketplace

Qualification

Paid social mediaAnalytical skillsSocial media ad accountsTeam managementMicrosoft Office SuiteRelationship buildingCreative thinkingDecision making

Required

10+ years of experience in paid social media and marketing with increasing levels of responsibility within an agency or media company, including client-facing responsibilities

5+ years of team management experience

Experience in applying paid social to drive KPI's against brand-building & direct response initiatives

Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations

Understanding of best practices for demonstrating social media for brand communication

Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively

Proficiency in the primary social media ad accounts: Meta, TikTok, Pinterest, Reddit, Snapchat, X

Proficiency in Microsoft Office Suite