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New York Philharmonic · 1 day ago

Senior Marketing Data Analyst

New York, NY

Full-time

Onsite

Mid, Senior Level

$80K/yr - $90K/yr

3+ years exp

The New York Philharmonic connects with millions of music lovers each season through various means and is seeking a Senior Marketing Data Analyst to enhance ticket sales and customer relationships through advanced analytics. This role involves working with marketing strategies, data tracking, and collaborating with various teams to optimize marketing efforts and improve performance metrics.

Digital EntertainmentMusic

Responsibilities

Lead and oversee maintenance of data tracking strategy for marketing campaigns, ensuring they are adequately equipped with tracking tools to provide the foundation for analytical insights

Lead and oversee weekly internal sales and campaign reporting from supporting staff, providing the marketing team with recommendations to optimize key performance metrics by sharing contextualized findings and strategies for campaign improvement

Work closely with Director, Growth Marketing on developing subscription campaign strategies/segmentations to reduce churn and grow audience engagement. Identify and recommend initiatives to grow the New York Philharmonic’s subscriber base

Work closely with Director, Growth Marketing to develop lifecycle marketing strategies/segmentations for audience acquisition, engagement, retention, and winback marketing campaigns to help the organization meet annual ticket revenue and audience growth goals

Systematically measure and recommend changes to improve email, direct mail, and digital marketing performance metrics across owned marketing channels to maximize effectiveness and efficiency. Support advertising and promotion strategy through leveraging key insights from external advertising vendors with internal data, recommending campaign changes as necessary to improve performance

Identify key marketing challenges, develop insights, and propose recommendations grounded in research and audience data to address them

Build actionable dashboards that answer key business questions and contribute to the marketing team using data, A/B testing, regression modeling, and other analyses

Provide timely and quantified recommendations in response to ad hoc analysis requests by Vice President, Marketing & Customer Experience, and other senior staff

Work closely with Director, Growth Marketing to identify key areas of revenue goal setting and growth. Maintain predictive model tools to project ticket sales and revenues for current and future concert seasons. Recommend KPIs and strategies grounded in audience research and data to achieve revenue goals

Work closely with Director, Growth Marketing and Associate Director, Loyalty Marketing & Audience Insights to guide the direction of audience research

Lead the marketing data endeavors of external consultants and evaluate, recommend, and negotiate their contracts

Proactively collaborate with the Customer Relations & Experience, Digital, Information Technology, Finance, and Development teams and other internal stakeholders to interpret data and create compelling reports to enhance decision-making capabilities and test assumptions. Create reporting on the above-mentioned to provide to Funders, Leadership and our Audiences

Educate colleagues about thinking analytically, so that more individuals can interpret and act on deeper analyses as our technology and analytical tools advance. Oversee training of staff on proper use of marketing dashboards, reports, list segmentation, and data operations processes

Identify and vet new marketing technologies and products that can be used by the team

Miscellaneous duties as assigned

Qualification

Predictive modelingData analysisSQLTessituraData visualization toolsRegression analysisQuantitative analyticsLeadership skillsCommunication skillsTeam collaboration

Required

Bachelor's Degree in mathematics, finance, statistics, economics, or computer science, or at least three years of experience manipulating, analyzing, and reporting on a wide variety of data sets required

Demonstrated ability fusing analytical findings with lifecycle marketing strategy to improve overall sales metrics in quantifiable ways

Demonstrated ability to create revenue models and implement learnings for improving predictive modeling processes

Demonstrated ability with regression analysis and data mining

Demonstrated ability to oversee/implement best practices for data tracking tools across teams and departments

Strong quantitative analytics skills with Excel (including graphs and pivot tables, and power query), SQL, Tessitura, and data visualization tools required

Experience working on marketing-related topics with both quantitative and qualitative data

Advanced knowledge of the data and service providers in the industry

Demonstrated ability to communicate ideas and analysis both verbally and in writing to a non-technical audience

Can transform complex data sets into simple visuals and dashboards

Leadership skills with the ability to motivate and influence across teams

Commitment to contributing to an inclusive working environment