Marketing Data Analytics Specialist jobs in United States
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Prosci ยท 1 day ago

Marketing Data Analytics Specialist

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$75K/yr - $90K/yr
date3+ years exp

Prosci is seeking a Marketing Data Analytics Specialist to join their Global Marketing Center of Acceleration. This hands-on role is essential for transforming complex marketing data into actionable insights that support executive decision-making and enhance data integrity across various platforms.

AssociationConsultingEducation
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Culture & Values

Responsibilities

Deliver monthly and quarterly Power BI dashboards for Leadership, Board, and Regional team. Ensure reporting consistency across global regions, currencies, and phased technology rollouts
Analyze and report on campaign, channel, and funnel performance (enterprise vs. practitioner)
Identify gaps or inconsistencies in attribution data and recommend practical reporting solutions for both today and the future
Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns, events, and new assets. Ensure proper tagging and parameters are in place to capture performance data
Monitor data integrity between HubSpot and Salesforce; flag sync or attribution issues
Partner with Marketing Ops, ICT, and Sales Ops to align reporting with data governance standards
Build, maintain, and iterate Power BI dashboards; write SQL queries to join data sources
Manage interim connectors (Funnel.io, HubSpot API) and support the transition to Mulesoft in partnership with ICT as the long-term enterprise connector
Ensure smooth data pipelines across marketing, CRM, and eCommerce systems (HubSpot, Salesforce, Magento, GA4)
Maintain and validate event/conversion tracking in GA4 and HubSpot, using Google Tag Manager and campaign UTM frameworks
Use SEMrush, Google Ads, and LinkedIn Ads to measure SEO rankings, campaign performance, social engagement, and channel ROI
Provide funnel visualizations and actionable recommendations to optimize spend and improve conversion
Train regional marketers on dashboard use and interpretation
Collaborate with Growth Marketing, Sales Ops, and ICT to ensure analytics insights are aligned with business needs
Translate data into compelling narratives for executives and practitioners

Qualification

Power BISQLSalesforce reportingHubSpot reportingGoogle Tag ManagerAPIsData connectorsMicrosoft ExcelMicrosoft PowerPointChannel marketing reportingData storytellingGlobal perspectiveInterpersonal skillsDetail-oriented

Required

Bachelor's degree in Marketing, Business, Data Science, or related field (or equivalent experience)
3-5+ years of direct marketing analytics / BI experience
Proven track record building executive-level reporting in Power BI
Strong SQL skills and BI development experience
Demonstrated success building reporting in complex, cross-system environments
Optimizes Work Processes: Being solution-oriented, able to scope, prototype, and iterate analytics solutions (progress over perfection)
Balances Stakeholders: Skilled data storyteller capable of framing the 'what, so what, now what' for executives and regional teams
Interpersonal Savvy: Cross-functional partner comfortable working with Marketing Ops, Sales Ops, ICT, and Finance
Governance aware: Understands CRM data structures and attribution models; able to recognize when limitations affect reporting
Global Perspective: Experience supporting regional teams across multiple markets and currencies
Manages Complexity: Detail-oriented with a strong understanding of how campaign tracking decisions impact reporting accuracy
Power BI - dashboard building, DAX, and data models
SQL - querying/joining data from multiple systems
Salesforce reporting & campaign hierarchy - ability to work within the structure, understand constraints, and adapt reporting approaches
HubSpot reporting & dashboards - segmentation, campaigns, data hub, lead scoring, attribution views
APIs and data connectors - Funnel.io (current), HubSpot API, Mulesoft (future)
Google Tag Manager (GTM) - event and conversion tracking
Campaign tracking best practices - UTMs, tagging frameworks, QA
Microsoft Excel / 365 - strong skills in analysis, pivot tables, formulas, and data validation for ad hoc reporting
Microsoft PowerPoint / 365 - ability to translate data into compelling executive-level presentations and visual narratives
Channel & performance marketing reporting - SEMrush, Google Ads, LinkedIn Ads
Experience reconciling multi-system data (HubSpot, Salesforce, GA4) to deliver accurate reporting in complex environments

Benefits

Generous flexible paid time off
Holidays and volunteer time
Medical
Dental
Vision
Long-term and short-term disability programs
Life insurance
Pet insurance
401k with company matching
Access to LinkedIn Learning

Company

Prosci

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Prosci is a change management firm.
dateFounded in 1994
location
Fort Collins, Colorado, USA
people-size201-500 employees
web-link
https://www.prosci.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Leeds Equity Partners
2016-12-20Private Equity

Leadership Team

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Shawn Sutherland
Principal Talent Partner & Global Center of Acceleration Leader
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Company data provided by crunchbase