Brainlabs · 1 day ago
Client Associate Director
Brainlabs is a high-performance media agency on a mission to become the world's biggest and best independent media agency. The Client Associate Director will focus on growing clients' businesses and the agency by leading the design and execution of full-funnel media plans while ensuring optimal channel mix and budget optimization.
AdvertisingAnalytics
Responsibilities
Be the day-to-day client contact, understanding their business and leading the design & execution of full-funnel media plans
Ensure best-in-class planning principles are applied to cross-channel plans
Be responsible for delivering the optimal channel mix, building on past performance and leveraging advanced planning tools for budget optimization
Own budgets and outcomes, collaborating with practice & channel teams to ensure investments are well planned, flexible, and aligned with goals
Monitor omnichannel campaign performance, ensuring recommendations and optimizations are effectively executed & troubleshoot as needed
Stay informed on industry trends, new platforms, and technology advancements
Work directly with media partners, incorporating them into media plans as relevant
Build workback plans and set external and internal expectations on testing timelines
Qualification
Required
5+ years' experience delivering full-service, integrated media solutions, ideally within finance or a similar regulated vertical
Experience at an independent media agency
Channel planning experience with a strong integrated media planning and strategy background
Experience in modern measurement, including using outputs from MMM and MTA models
A systems-thinking mindset, able to connect channels, platforms, and measurement into cohesive strategies
End-to-end understanding of full-service agency delivery, from strategy through activation and optimization
Strong client leadership skills, with the ability to build trusted relationships and translate complex challenges into clear media solutions
Ability to thrive working in person with clients and teams
Client references available
Company
Brainlabs
Brainlabs is a data-led marketing agency, helping businesses build experimentation-led marketing through display, CRO and analytics.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Falfurrias Capital PartnersLivingbridge
2023-09-18Private Equity
2019-03-13Private Equity
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