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Heartland Food Products Group · 2 weeks ago

National Account Manager - Amazon

Carmel, IN

Full-time

Onsite

Mid Level

Heartland Food Products Group is a global leader in the consumer packaged goods industry, known for producing low-calorie sweeteners and other health-focused products. They are seeking a National Account Manager to focus on growing the Splenda and SlimFast brands on Amazon, managing sales targets, advertising campaigns, and account profitability.

CoffeeConsumer GoodsManufacturing

Hiring Manager

Miranda Allen, SPHR

Responsibilities

Responsible for Amazon sales target and P&L

Manage and improve account profitability

Own Amazon budget and target planning, strategy and overall account management

Lead annual AVN and manage Vendor Manager and AVS relationship

Approve deductions and manage TPM system

Strategize, implement, maintain and optimize advertising campaigns through Amazon’s Seller Central and Vendor Central accounts including Sponsored Products, Sponsored Brands, and Display Advertising

Own relationship with Amazon’s Ads team and our advertising agency

Coordinate with Heartland’s marketing team to promote sales on Amazon through social media campaigns, email marketing campaigns, coupon programs and incorporating Amazon into master brand marketing strategies

Monitor and report on campaign performance including developing new reporting methods

Implement A/B testing to refine ad copy, creative, and targeting parameters for maximum effectiveness

Track spend and manage a large advertising budget

Work with the Digital Merchandising Manager to optimize Amazon images, video, A+ content, brand story and brand store

Collaborate with brand management team to create compelling and conversion-focused product listings that fit into overall brand strategy

Monitor Amazon listings and work with internal teams to fix catalog issues

Work with commercialization team to develop products tailored to Amazon

Manage Amazon pricing

Use data analytics tools like Helium10, Profitero and Amazon’s Brand Analytics reports to conduct keyword research, competitor research and general market research

Use data analytics tools to track and improve keyword ranking and share of sales

Analyze key performance indicators (KPIs) to identify areas for improvement and growth opportunities

Develop actionable insights to optimize product listings, pricing strategies, and advertising campaigns

Report on marketing and sales performance to broader team

Qualification

Amazon Account ManagementDigital MarketingData AnalyticsSeller CentralVendor CentralAmazon AdvertisingAnalytical SkillsMicrosoft OfficeEntrepreneurial MindsetProject ManagementCommunication Skills