Citizen · 1 week ago
Director of Sales
New York, NY
Full-time
Hybrid
Director/Executive
$150K/yr - $175K/yr
8+ years expCitizen is the #1 personal safety app in the U.S. with a mission to Protect the World and make communities safer. As the first Director of Sales, you will lead the go-to-market strategy, manage sales reps, and personally close large customers while collaborating closely with executive leadership and other functions to drive revenue growth.
AppsInternetNewsPublic Safety
Responsibilities
Craft winning go-to-market strategy
Hire, develop and lead a team of highly motivated and disciplined sales professionals to support the company’s revenue growth objectives
Personally close and manage key customer relationships
Exceed all revenue and operating goals, every time
Implement CRM and reporting systems, processes and other sales infrastructure to drive sound decision making and operational efficiency
Determine appropriate pricing strategies
Identify, develop and successfully roll-out new product features and achieve significant and rapid adoption
Expand into new markets
Monitor customer, market and competitor activity and provide data-based summaries to key stakeholders
Work closely with finance function to provide detailed and accurate sales forecasting and cost budgets
Collaborate with product function to provide customer feedback and identify product requirements to satisfy customers’ needs
Partner with marketing function to establish successful demand generation, trade marketing, channel and partner programs
Periodic travel for in-person meetings with customers to close and develop relationships and represent company at industry conferences and trade shows
Qualification
Required
8 to 12+ years of B2B SaaS sales experience, with 2 to 4+ years in a sales management or team lead capacity
Proven success closing complex enterprise deals in a fast-paced startup environment (Series B to D stage preferred)
Experience building or scaling a new sales motion, not just inheriting one
Comfortable with ambiguity and energized by high ownership; thrives in lean environments without heavy enablement
Deep familiarity with modern sales tools and methods (HubSpot, Apollo, call coaching tools, enrichment platforms)
Excellent communication, storytelling, and executive presence; able to sell value to senior stakeholders
Strong operator: disciplined with pipeline, process, and CRM hygiene
Passion for Citizen's mission and building a safer, more informed world
Preferred
Experience selling into physical security, operations, or risk management functions
Background in B2B2C or multi-stakeholder sales environments
Success launching net-new territories or industry verticals
Familiarity with government, education, or critical infrastructure buyers
Hands-on experience with call intelligence platforms (e.g., Gong, Orum)
Knowledge of compliance, safety tech, or workplace risk trends
Comfortable leveraging AI tools (e.g., ChatGPT) to improve productivity and messaging
Demonstrated leadership in cross-functional initiatives, especially product feedback, enablement, or ops collaboration
Benefits
At least one fully employer-sponsored medical plan option
Dental and vision coverage, with a small employee contribution
Unlimited PTO
Up to 14 weeks paid parental leave (for all parents)
Monthly tech stipend
Free mental health support
Hybrid work environment + catered lunches (NYC HQ)
Company
Citizen
Citizen is a mobile application that notifies its users with safety alerts and real-time incident updates.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$133MKey Investors
GreycroftGoodwater Capital8VC
2021-01-05Series C· $50M
2020-06-04Series Unknown
2020-03-09Convertible Note· $23M
Leadership Team
Andrew Frame
Founder and CEO
Destiny McDoniel
Strategic Partnerships / Business Development
Recent News
2026-01-08
2026-01-07
2025-12-09
Company data provided by crunchbase