Pillar Leader - Vision and Brand jobs in United States
cer-icon
Apply on Employer Site
company-logo

TIFEC ยท 1 month ago

Pillar Leader - Vision and Brand

positionEnterpriseKC Leawood, KS 66211
timeFull-time
remoteOnsite
senioritySenior Level

TIFEC is seeking a Pillar Leader for Vision and Brand to enhance strategic marketing and branding efforts for the region. This role focuses on crafting a compelling narrative for EKC while developing marketing strategies to promote the organization's tools and programs, ultimately driving brand awareness and stakeholder engagement.

Food and BeverageHealth Care

Responsibilities

Increase in brand equity
Cluster by cluster communication plan and strategy
Product adoption plans and strategies
Program and event marketing campaigns
Social media content calendar
Stakeholder report publication and distribution
Develop and implement detailed marketing strategies to position EKC as the operating system for economic development
Develop and implement detailed marketing strategies to position region as a magnet for talent and enterprise growth
Promote the EKC brand, tools, and programs to attract talented professionals and high-growth enterprises to start here, grow here, and stay here
Create and manage the development of content for all EKC tools / programs that is consistent with brand guidelines and relevant to target audiences (quarterly reports, press releases, event summaries, testimonials, one-pagers)
Understand current and future Cluster requirements and translate them into specific branding strategies to support cluster development activity
Build and maintain relationships with media outlets to create seamless communication channels
Remain current on issues impacting the Cluster by maintaining expertise in functional assigned areas
Develop and execute project plans related to vision and brand and hold regular stakeholder meetings to update project progress
Work with Pillar and Cluster leaders to optimize the Cluster Ecosystem
Respond to all requests from external and internal clients in a timely and professional manner
Attend user group and networking events across the region to build relationship and brand equity
Comply with all company policies and proactively protecting confidentiality of Client and company information
Develop and deliver weekly Progress, Problems, Plans (P3) report

Qualification

Marketing strategiesBrand managementProject managementSocial media campaignsContent creationBusiness acumenCanvaAdobe Creative SuiteMS Office SuiteVerbal communicationWritten communicationTeam collaboration

Required

Ability to tell compelling stories through both imagery and through clear, concise verbal and written communication skills
Ability to create a compelling, end-to-end brand story
Ability to organize and manage multiple projects in a fast-pace, deadline driven environment
Ability to energize and manage a network of people to accomplish goals and objectives
Ability to create and implement a software product launch
Ability to create and implement compelling social media campaigns
Ability to put team success above personal preference
Ability to work outside of normal business hours as needed
Strong business acumen
Strong, Word, Excel, and PowerPoint skills (MS Teams skills a plus)
Strong social media skills (LinkedIn, Instagram)
Familiarity with Canva, Adobe Creative Suite tools

Company

TIFEC

twittertwitter
company-logo
The Illig Family Enterprise Company
location
New Delhi, Delhi, IND
people-size201-500 employees
web-link
https://osv-tifec.wd5.myworkdayjobs.com/TIFEC

Funding

Current Stage
Growth Stage

Leadership Team

leader-logo
Sara Kennedy
Human Resources Business Partner & Talent Acquisition Manager
linkedin
Company data provided by crunchbase