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Closed Loop, Inc · 3 weeks ago

Director, Programmatic & Media Partnerships (121925)

Roseville, CA

Full-time

Onsite

Director/Executive

$110K/yr - $125K/yr

Closed Loop, Inc is a digital advertising agency that collaborates with innovative companies to enhance their performance through integrated paid media campaigns. They are seeking a seasoned Director of Digital Advertising to lead full-funnel media strategy and execution, ensuring a seamless connection between brand awareness and performance across multiple clients. The role involves data-driven decision making, collaboration with cross-functional teams, and client leadership to drive business growth.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSocial Media AdvertisingSocial Media ManagementVideo Advertising

Growth Opportunities

Responsibilities

Lead the development and execution of full-funnel digital media plans, ensuring a seamless connection between awareness, consideration, and performance

Be hands-on in multiple DSPs (DV360, StackAdapt, Trade Desk), with deep expertise in programmatic buying—from establishing a strategic approach to implementation to optimization

Bring a strong POV on how brand awareness fuels performance, balancing short-term conversion goals with long-term brand equity

Identify new channels and partnerships that drive performance and align with client objectives

Aggressively monitor and optimize performance, flagging peaks and declines and spinning up resolutions

Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations

Define and manage measurement/attribution strategies—including MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and incrementality testing

Partner with analytics teams to develop frameworks that connect media investment to business outcomes

Work collaboratively with subject matter experts across search, social, and analytics to ensure media strategy is fully integrated

Partner with internal teams and external vendors to innovate, test, and scale new media approaches

Serve as a trusted advisor to senior clients and C-suite executives, articulating strategies and insights with clarity and conviction

Lead media strategy in new business pitches, bringing a sharp, compelling POV on how we drive impact

Advocate for holistic, full-funnel media strategies, ensuring clients understand the interplay between upper-funnel awareness and lower-funnel performance

Drive innovation in channel mix, targeting, and measurement, constantly refining our approach based on data and emerging trends

Qualification

Programmatic media buyingDV360StackAdaptTrade DeskFull-funnel planningMMMMTAData analysisClient leadershipEntrepreneurial mindsetCross-functional collaborationPresentation skills

Required

Expert-level proficiency in programmatic media buying across multiple DSPs including DV360, StackAdapt, and Trade Desk (hands-on execution + strategic leadership)

Broad fluency in digital channels—including native, influencer, CTV/OTT, content syndication, and publisher-direct

A strong understanding of full-funnel planning—balancing brand-building with performance marketing

High-level analytical skills, with the ability to interpret multiple data sources and derive insights

Experience setting up and managing MMM, MTA, or other attribution solutions to measure true media impact

Exceptional presentation and storytelling skills—able to articulate ideas persuasively both on paper (decks/memos/sheets) and in a room

Client-facing leadership experience, with a track record of selling through strategies to executive stakeholders

A business-minded, entrepreneurial approach—you see the opportunities before they're pointed out and make them happen

Experience working cross-functionally with creative, data, and tech teams to bring media strategies to life

Benefits

Unlimited time-off policy.

Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).

Remotely work for a company that was built for remote work.

Work with top-tier clients.

Great colleagues who value teamwork, skill, and ability more than fancy rhetoric.

Company

Closed Loop, Inc

Closed Loop is a game-changing digital advertising agency, helping innovative companies like Calendly, Calm, Clover and Rakuten maximize performance and achieve exceptional results through integrated paid media campaigns.

Founded in 2001