Vericast ยท 13 hours ago
Senior Principal - Bank & Credit Union Marketing (Remote)
United States
Full-time
Remote
Senior Level, Lead/Staff
$180K/yr - $200K/yr
15+ years expVericast is the financial institution performance partner helping banks and credit unions drive growth and improve efficiency through data and technology. They are seeking a Senior Principal to lead a marketing consulting practice focused on transforming marketing capabilities for the banking sector while driving client growth and ensuring successful outcomes.
AdvertisingE-CommerceMarketing
Responsibilities
Drive revenue growth by expanding existing banking and credit union client relationships and acquiring new "on-strategy" clients; Own and exceed annual revenue targets of $5M-$12M through consultative selling of marketing strategy and transformation services; Develop and maintain C-level relationships with CMOs, heads of retail banking, heads of lending, Chief Compliance Officers, and other senior executives at target financial institutions; Lead and mentor multi-disciplinary teams of Account Executives, strategists, creatives, and data analysts to drive successful opportunity pursuit; Lead proposal development, pitch presentations, and contract negotiations for complex, multi-million dollar marketing engagements; Identify cross-sell and upsell opportunities within existing accounts to maximize client lifetime value; Position the firm as the premier marketing strategy partner for mid-market banks and credit unions
Serve as the expert lead on campaign strategy, including audience selection, omni-channel execution, and marketing analytics; Ensure successful implementation of marketing technology solutions and data-driven marketing capabilities; Continuously monitor marketing performance and client satisfaction to ensure business outcomes and long-term value realization; Drive innovation in service offerings, methodologies, and delivery approaches; Act as trusted advisor to client executives on marketing transformation and customer growth strategies
Qualification
Required
Bachelor's degree required
Minimum 15+ years of experience in management consulting, marketing consulting, or agency leadership roles
Demonstrated track record of success in financial services, with deep expertise in retail banking and/or credit union sectors
Proven ability to consistently meet or exceed sales targets of $5M+ annually
Experience leading complex marketing transformation engagements for financial institutions
Track record of building and maintaining C-level client relationships
Partner, Managing Director, Principal, or Senior Manager level experience required
Deep understanding of consumer/retail banking marketing, including customer acquisition, retention, and growth strategies
Expertise in both traditional (direct mail, branch marketing) and digital marketing channels
Comprehensive knowledge of marketing technology (MarTech) and advertising technology (AdTech) solutions
Proficiency in marketing analytics, campaign performance measurement, and ROI optimization
Understanding of banking regulations and compliance requirements affecting marketing activities
Exceptional consultative selling skills with ability to identify client needs and craft compelling value propositions
Outstanding executive presence and communication skills (written, verbal, and presentation)
Proven ability to lead and inspire high-performing, cross-functional teams
Strong project and portfolio management capabilities
Financial acumen to manage P&L responsibilities and drive profitable growth
Strategic thinker who can translate business objectives into actionable marketing strategies
Client-focused approach with commitment to delivering exceptional value
Intellectual curiosity and passion for continuous learning
Ability to thrive in a fast-paced, dynamic environment
Strong ethical standards and professional integrity
Cultural fit with collaborative, results-oriented team environment
Preferred
MBA or advanced degree in Marketing, Business, or related field (strongly preferred)
Professional certifications in marketing, digital strategy, or financial services a plus
Previous experience at Big 4 consulting firms, Tier 1 consultancies, or leading marketing agencies strongly preferred
Benefits
Medical, dental and vision coverage
401K with company match
Generous PTO allowance
Life insurance
Employee assistance
Pet insurance
Company
Vericast
Vericast engages in automotive, marketing, advertising, e-commerce, telecom and intelligent media services.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
MacAndrews & Forbes, Incorporated
2005-01-01Private Equity
Leadership Team
Lisa Nicholas
SVP FI Marketing Products & Strategy
Paul Mandeville
Chief Product Officer
Recent News
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