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Heartland Food Products Group · 3 weeks ago

Regional Sales Manager - Southeast

United States

Full-time

Remote

Senior Level

7+ years exp

Heartland Food Products Group is seeking a Regional Sales Manager (RSM) to lead a hybrid direct and national sales agency model within the Southeast region. This role is accountable for delivering regional KPIs through direct retailer engagement and sales agency leadership, acting as the primary face of Heartland for regional retailer calls and field-level relationships.

CoffeeConsumer GoodsManufacturing

Responsibilities

Serve as the primary Heartland representative for regional retailer calls and field-level customer relationships

Lead retailer meetings focused on execution, distribution, merchandising, promotions, and issue resolution

Reinforce Heartland’s brand strategies, selling stories, and expectations directly with retail partners

Direct and lead Heartland’s national sales agency partner within the assigned region

Set clear priorities, expectations, and KPIs for agency teams

Ensure strong alignment between Heartland and agency leadership on goals, programs, and execution standards

Drive accountability through regular performance reviews, market visits, and ride-alongs

Own regional execution KPIs including distribution, shelving, pricing, displays, voids, promotional compliance, and resets

Ensure flawless execution of innovation launches, seasonal programs, and national initiatives

Validate in-store performance through store audits, field feedback, and data analysis

Own regional scorecards and dashboards tied to defined KPIs

Analyze execution data and retailer feedback to identify trends, risks, and opportunities

Communicate clear, actionable insights and corrective actions to internal stakeholders and agency partners

Act as the field execution liaison between retailers, sales agencies, and internal teams (National Accounts, Marketing, Category Management, Supply Chain)

Provide field input into customer strategies, innovation readiness, and go-to-market planning

Ensure agency and field readiness for new items, resets, and promotional programs

Lead onboarding and ongoing training for agency teams on Heartland’s brands, tools, and priorities

Deliver consistent communication to the field, reinforcing focus and executional discipline

Share best practices and wins across regions

Qualification

CPG sales experienceHybrid sales modelRetailer engagementKPI managementRetail execution toolsExternal presenceData-driven problem solverCollaborative partner