dentsu · 1 month ago
Social Media Insights Analyst
United States
Full-time
Remote
Entry, Mid Level
CAD$70K/yr - CAD$75K/yr
2+ years expICUC is a global leader in Social Media solutions, and they are seeking a Social Media Insights Analyst to leverage social media data to create impactful narratives. The role involves analyzing data, crafting reports, and providing actionable insights to support clients' brand performance.
AdvertisingInformation ServicesMarketing
Responsibilities
Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing
Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols
Develop comprehensive workbooks and other documentation to support your data analysis efforts. Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting
Craft compelling reports and presentations that effectively communicate your insights to the client. These deliverables should reflect the high quality of your work and uphold the ICUC brand image
Participate in quality control initiatives, data management best practices, and workflow optimization efforts. Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics
Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals
Complete all assigned reports every month, ensuring 99% of deadlines are met, to deliver timely and relevant insights to clients and stakeholders
Attend 95% of team meetings during the year, including any mandatory connects, to actively contribute insights, share knowledge, and foster collaboration within the team
Successfully complete required learning courses from our internal hub to stay updated on company policies and requirements
Identify and complete two relevant non-required learning courses per quarter to enhance expertise in data storytelling, advanced analytics techniques, or emerging social media platforms and technologies
Maintain a 98% accuracy rate in all reports by proactively monitoring data discrepancies, investigating potential issues, and implementing timely solutions to ensure data integrity and consistency
Implement one workflow optimization per quarter to streamline analysis processes, improve efficiency, and enhance the delivery of actionable insights
Contribute to a minimum of two non-recurring requests per quarter aimed at supporting revenue growth and/or marketing initiatives
Qualification
Required
Minimum 2 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights
Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros
Ability to effectively communicate complex social media data insights to both technical and non-technical audiences
A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals
Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality
The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards
Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations
The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights
Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite
The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results
The ability to utilize a desktop computer or laptop that meets minimum system requirements, ensuring efficiency in remote work environments
Access to high-speed internet, with a minimum speed of 30 mb/s, to support work activities and online collaboration
Adequate headset/mic and webcam, facilitating clear and effective communication in virtual meetings and presentations
Fluency in English, with the ability to speak and write clearly and persuasively
Preferred
Prior experience with quality assurance will be considered an asset
Experience with graphic design is a plus
Proficiency in additional languages is considered an asset, reflecting the global nature of the role
Benefits
Medical
Dental
RRSP
Paid time off
Other benefits
Company
dentsu
We are dentsu.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
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