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General Mills · 1 month ago

Associate Manager, Customer Marketing, Kroger

Cincinnati, OH

Full-time

Onsite

Mid, Senior Level

5+ years exp

General Mills is a company that prioritizes being a force for good in the food industry. They are seeking an Associate Manager to lead their North America Retail customer marketing strategy with Kroger, focusing on driving volume through customer-centric marketing programs and collaboration with internal and external stakeholders.

Food and BeverageFood ProcessingManufacturingSnack FoodWholesale

No H1B

Responsibilities

Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups

Orchestrate strategies, priorities, and business objectives from brand strategies into customer first ideas and executions

Lead Kroger business in partnership with sales for instore & online marketing needs associated with GMI North American Retail (NAR) Operating Units (OUs)

Develop omnichannel shopper marketing plans and presentations for internal and external stakeholders

Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns

Foster strong working relationships with sales and marketing team members at both General Mills and our customer

Manage account level shopper marketing budget

Lead data/event analysis in partnership with analytic team and use learnings to optimize plans for the businesses

Serve as marketing expert and partner to sales team through thought leadership, insights, and best practice sharing

Attend and present at external customer meetings, selling-in customer marketing programs, events and GMI capabilities

Manage agency relationships with search and media

Be an innovative leader with an agile mindset to grow customer business through insight to activation while working in a collaboration with customer marketing peers

Be a connector and skilled in national media tactics to build connection of full funnel marketing campaigns across the Kroger ecosystem

Qualification

Customer marketing strategyOmnichannel shopper marketingProject managementData analysisCross-functional collaborationAgile mindsetCommunicationPresentation skills