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Thrivent · 1 day ago

Marketing Automation Specialist - Asset Management

Minneapolis, MN

Full-time

Onsite

Entry Level

$81K/yr - $110K/yr

1+ years exp

Thrivent is a membership-owned fraternal organization dedicated to helping people achieve financial clarity. The Marketing Automation Specialist is responsible for executing and supporting marketing automation campaigns using tools like Adobe Marketo and Salesforce, collaborating with internal stakeholders to ensure accurate campaign execution.

FinanceFinancial ExchangesFinancial ServicesInsurance

H1B Sponsor Likely

Responsibilities

Build and deploy email campaigns and customer journeys in Adobe Marketo

Manage QA processes and scheduling of campaigns to ensure error-free delivery

Support audience segmentation

Implement personalization tactics

Collaborate with marketing teams for campaign execution

Partner with analytics team for reports and dashboards on campaign performance

Supports setup and execution of Distributed Marketing campaigns, including building approved templates and maintaining an asset library

Implements testing efforts for multi-step journeys, dynamic content, and A/B tests; identifies issues and collaborates with stakeholders to optimize performance

Maintains consistent campaign organization by applying approved naming conventions, folder structures, and asset management standards to support team efficiency and audit readiness

Ensures best practices are implemented for design, mobile and cross email client behavior, deliverability, reputation management, CAN-SPAM and GDPR compliance

Supports marketing collateral automation

Supports QA and compliance processes for marketing campaigns & collateral

Qualification

Adobe MarketoSalesforceEmail campaign managementHTML/CSSMarketo CertificationSalesforce CertificationCollateral automationMarketing writingQA experienceOrganizational skillsAttention to detail

Required

1 -2 years of experience in Marketo, Salesforce, or related marketing automation tools, including building email journeys and e-mail assets

Basic knowledge of HTML/CSS for email formatting

Strong organizational skills and attention to detail

Microsoft Office skillset, advanced

Preferred

Experience in investments, financial services, or other regulated industry and disclosure familiarity

Marketo Certification

Salesforce Certification

Distributed Marketing experience

Marketing writing and editing experience

Collateral automation experience

QA experience (Email / Collateral)

Benefits

Various bonuses (including, for example, annual or long-term incentives)

Medical, dental, and vision insurance

Health savings account

Flexible spending account

401k

Pension

Life and accidental death and dismemberment insurance

Disability insurance

Supplemental protection insurance

20 days of Paid Time Off each year

Sick and Safe Time

10 paid company holidays

Volunteer Time Off

Paid parental leave

EAP

Well-being benefits

Other employee benefits

Company

Thrivent

Glassdoor3.7

Thrivent is a financial services organization that helps Christians be wise with money and live generously.

Founded in 1902

Minneapolis, Minnesota, USA

5001-10000 employees

https://www.thrivent.com

H1B Sponsorship

Thrivent has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (10)

2024 (9)

2023 (15)

2022 (6)

2021 (2)

2020 (2)