Apple · 3 weeks ago
Marketing Enablement & Operations Acquisition Program Manager
Cupertino, California, United States
Full-time
Onsite
Senior Level, Lead/Staff
$183K/yr - $274K/yr
15+ years expApple is looking for an experienced marketing program manager to identify opportunities for operational efficiencies in support of the Marketing and Product Teams. This role involves collaborating with various internal and external parties to create and optimize processes and tools for effective marketing campaign deployment.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Partner with Acquisition Marketing Leads at program concept through execution and optimization to inform program structure from campaign design through closure
Manage all operational areas of acquisition programs from campaign setup to promotion creation to campaign instrumentation to readiness coordination through campaign recaps
Coordinate with internal and external partners to ensure full and proper integration with end-to-end testing of the full customer experience
Manage cross-functional meetings and communications to align all partners for fully-coordinated campaign execution; partners include Marketing Leads, Growth Marketing Operations, Data Science & Analytics, Readiness, Product teams and external partners, where applicable
Oversee campaigns for Card, Cash, Savings, Pay with support for all systems which enable these campaigns with extension in to Transit, Access, Identity and other new lines of business
Coordinate with Marketing Leads And Engagement Program Manager at to fully understand customer journeys to improve onboarding and customer lifetime experiences from end to end
Actively monitor all existing campaigns with regular readouts on performance, supported by the Analytics team ensuring all appropriate parties have full visibility to performance
Ensure that milestones and objectives are met through effective project management and influence of key cross-functional contributors delivering projects on time and on budget
Identify areas for process improvements in support of quality and scale
Execution and management of Cash acquisition campaigns
End-to-end testing for all WPC acquisition campaigns including User Acceptance & Production testing
Optimize acquisition campaign intake in coordination with engagement and promotion project managers for consistency and efficiencies
Instill acquisition marketing best practice and consistencies, where available, for all Wallet offerings
Qualification
Required
15+ years of experience managing marketing operations projects and business initiatives with strong knowledge of technical inter-workings for development and attention to details required
Proven success in a marketing role including cost/benefit analysis, post marketing analytics and requirements definition/documentation
Track record with project management and process improvements
Experience managing multimillion dollar marketing budgets
Strong experience in connecting, designing and developing Marketing Technology processes and tools in for large-scale customer acquisition efforts through installed base and external marketing campaigns that reach tens of millions of consumers
Proven track record delivering marketing initiatives on time/budget, concept to maintenance
Deep understanding of multimedia marketing campaigns
Demonstrated pattern of success at work and in other pursuits
Passion for customers, technology and data delivering stellar customer experiences
Skilled at developing and exercising cross-functional influence
Outstanding written, verbal, and presentation skills
Technically minded with business savvy
Proactive, results-oriented, organized and driven
Experience in managing global campaign in active support of worldwide partners
Preferred
Process flow mapping
Process and tools improvement
Experience managing Merchant Identifiers (MIDs) and Merchant Category Codes (MCCs)
Experience with financial services, specifically working at Financial institutions/Credit Card issuers, Networks, NeoBanks
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase