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NorthWing Digital · 1 month ago

Paid Digital Ads Specialist

Hopkins, MN

Full-time

Onsite

Mid Level

3+ years exp

NorthWing Digital is a dynamic and innovative digital marketing agency dedicated to helping others succeed. They are seeking an experienced Paid Digital Ads Specialist to lead and optimize digital marketing campaigns across various platforms, driving traffic and conversions for clients.

Marketing & Advertising

Hiring Manager

Rachael Alger

Responsibilities

Create, manage, and optimize paid digital marketing campaigns across various platforms, including Google Ads, Meta, LinkedIn, and others

Conduct in-depth keyword research, ad copywriting, and campaign setup to maximize campaign effectiveness

Develop and implement audience segmentation and retargeting strategies

Analyze and monitor campaign performance using data to measure success and identify opportunities for optimization

Attend client meetings to present campaign results and provide strategic insights to support ongoing performance improvements

Utilize Google Tag Manager to implement tracking tags and configure conversion tracking across digital platforms

Collaborate with team members across departments to ensure digital marketing strategies align with business objectives

Stay up-to-date on digital marketing trends, platform updates, and emerging technologies

Qualification

Google AdsPaid media campaignsData analysis toolsMeta advertisingAudience segmentationBachelor’s degreeCommunication skillsTeam-orientedCreative problem-solvingDetail-oriented

Required

3-5 years of experience in digital marketing, with a focus on paid media campaigns on platforms such as Google Ads, Meta, and others

Proven experience managing and optimizing paid advertising campaigns

Strong analytical skills with experience using data analysis tools

Excellent communication skills and the ability to work in a team-oriented environment

Detail-oriented with a passion for creative problem-solving

Bachelor's degree in Marketing, Advertising, Business, or a related field

Company

NorthWing Digital

Welcome to NorthWing Digital, your trusted guide on your digital journey.

Hopkins, MN, US

11-50 employees

https://northwingdigital.com/

Funding

Current Stage

Early Stage

Leadership Team

Kyle Scott

Founder

Company data provided by crunchbase