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Supernus Pharmaceuticals, Inc. · 3 weeks ago

Associate Director, Media Operations & Social Medial Platforms

Rockville, MD

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$140K/yr - $162K/yr

8+ years exp

Supernus Pharmaceuticals is an award-winning biopharmaceutical company with over 30 years of experience developing products for CNS diseases. The Associate Director of Media Operations & Social Media Platforms will oversee media planning, manage digital marketing initiatives, and ensure effective engagement with healthcare professionals and patients through compliant and data-driven campaigns.

BiotechnologyHealth CarePharmaceutical

No H1B

Responsibilities

Provide fluency in media strategy and ability to collaborate & introduce new ideas, approaches, and test agendas as the in-house subject matter expert

Collaborate cross-functionally to manage the media-planning process in conjunction with brand and agency timelines and works to produce audience-specific media plan/calendar for the marketing year

Ensure media plans correctly address brand strategies and priorities for both DTC and HCP audiences

Partners with team members to facilitate and lead media-status & analytics meetings

Act as a liaison between brand and agency on priorities, approvals, stakeholder needs, and real-time developments that inform strategy

Craft media briefs reflecting brand objectives, audience behaviors, outcomes/KPIs and ensures agency-proposed program designs match the direction provided by the team and are within given budgets and timelines

Leads assigned brand initiatives ensuring delivery and desired outcomes

Manages submissions to PRC/MLR when media-specific components require review

Provides prompt and compliant capture and delivery of customer data to Supernus’ data warehouse for assigned projects and brands

Manages media projects that capture NPI-level customer data from HCP programs

Ensure prompt and compliant capture and delivery of customer data to Supernus’ data warehouse for assigned projects and brands (as appropriate)

Manages designated media platforms including audience identity systems (Crossix) and inventory Delivery platforms (Basis DSP, Google, or Bing platforms)

Manages the administration of user access, content approvals, and campaign workflows

Ensures compliance of two-way/social media engagement platforms used by the commercial organization

Determines acceptable benchmarks for campaign KPIs and measurement frameworks to evaluate media effectiveness

Routinely analyze campaign performance data and provide actionable insights to optimize media investments

Access and analyze media data within measurement platforms (Google Analytics, Datorama, and Sales Force Marketing Cloud)

Collaborates to ensure media performance data connects with marketing KPIs (CRM, web behavior, conversions, patient journeys, etc.) to help characterize overall brand ecosystems and behavioral pathways

Routinely monitors the media and marketing landscape and contributes data, knowledge, and media insights to the Commercial organization

Partners with Legal to map and monitor the data-privacy landscape for requirements and procedural implications in HCP/DTC marketing & recommend actions & Standard Operating Procedures (SOPs)

Monitors competitors’ marketing tactics and efforts and inform brand teams of activities and implications

Develops SOPs to ensure institutional knowledge and consistent work practices around media persists across internal teams

Provides leadership and management in an effective manner consistent with Company Values towards defined Corporate Objectives

Understands Company Policy and procedure to be able to guide direct reports appropriately

Qualification

Pharmaceutical marketingMedia planningDigital marketingData analysisSocial media managementPerformance optimizationAnalytics platformsProject managementInnovative approachTeam leadershipCommunication skillsRelationship building

Required

Bachelor's degree in marketing, communications or other related business fields

A Minimum of eight years of applicable full-time work experience with at least 3 years in digital marketing, media, or pharmaceutical/healthcare marketing

At least one year of previous experience in a supervisory or management role is required

Previous Experience measuring, mining, and generating insights from digital customer engagement data within all digital channels, including website, paid media, social media, and email campaign data sets

Ability to visualize brand marketing ecosystems and connections that influence planning, execution, and performance

Ability to develop and maintain strong relationships with internal and external customers

Strong verbal, written, and presentation skills with the ability to convey complex media and operations concepts to cross-functional teams

Ability to work independently and as part of a team and maintain high ethical standards of integrity and quality

Ability to have an innovative and dynamic approach to work

A self-starter able to work independently but comfortable working in a team environment

Ability to consistently exhibit Supernus Values in interactions with employees at all levels of the organization, vendors, customers and others

Capable of performing other duties as assigned by Management

Authorized to legally work in the United States without visa sponsorship

Preferred

A Master of Business Administration a plus

Previous experience managing large-scale media campaigns and budgets a plus

Familiarity with analytics and visualization platforms such as Google Marketing Platform (GTM, GA & GSC), Salesforce Marketing Cloud, Adobe Marketing Cloud, Tableau a plus