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Fannie Mae · 22 hours ago

Marketing Strategy Product Marketing Senior Associate

Washington, DC

Full-time

Onsite

Mid, Senior Level

$94K/yr - $122K/yr

2+ years exp

Fannie Mae is foundational to housing finance, and they are seeking a Marketing Strategy Product Marketing Senior Associate to contribute to planning and implementing marketing policies for their products and services. This role involves developing and executing B2B marketing strategies, enhancing customer engagement, and strengthening the Fannie Mae brand.

Financial Services

Comp. & Benefits

Responsibilities

Develop and execute marketing plans by partnering with business units to create integrated product strategies that enhance customer experience, align with priorities, and deliver effective campaigns

Create compelling sales collateral, flyers, fact sheets, talking points, event collateral, and other marketing assets that support business development and customer engagement efforts

Collaborate with cross-functional teams to design and implement marketing strategies that support the entire customer journey-from initial engagement to driving usage and adoption

Manage and optimize outreach through Fannie Mae’s owned channels, including email marketing, social media, new customer onboarding, user experience, and website content, ensuring consistency and effectiveness

Conduct and apply market research and customer insights to inform marketing strategies, messaging, and product, policy, and/or technology positioning

Strengthen the Fannie Mae brand by positioning products and services in ways that resonate with our B2B audiences and deliver meaningful value

Work closely with account teams and internal subject matter experts, such as the Supply and Mortgage products, Digital Products and Credit Policy teams, to effectuate change through marketing programs that inspire action

Qualification

Product MarketingMarketing StrategyB2B MarketingDigital MarketingIntegrated Marketing StrategyMarket ResearchClient ManagementAnalytical SkillsFinancial Services ExperienceBrand StewardshipStorytelling SkillsProblem-Solving SkillsCommunication SkillsCollaboration SkillsAdaptabilityTeam LeadershipRelationship BuildingCreativityAttention to DetailTime ManagementStrategic Thinking