C.A. Fortune · 13 hours ago
Category Analyst II - Kroger
Cincinnati Metro
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $65K/yr
1+ years expC.A. Fortune is a leading consumer brands agency committed to providing comprehensive solutions to clients. The Category Analyst II will develop and maintain go-to-market analytics to support product initiatives for Kroger divisions, optimizing pricing, promotion, and distribution while acting as a trusted advisor to business managers.
AdvertisingFood and Beverage
Responsibilities
Develop fact-based category reviews, business updates/reviews and selling stories
Present business updates/reviews to client, clearly articulating trends and recommendations to optimize strategic planning and selling efforts
Develop and deliver account presentations relative to new items, share of shelf, and/or efficient assortment
Create, maintain and perfect analytical tools, reporting and resources leveraged against the client
Improve methodology related to reporting, analysis, identifying distribution voids and quantifying opportunity gaps
Analyze shopper and consumer information and develop recommended actions based on insights
Track, monitor and provide actionable feedback on distribution & sales trends
Utilize Kroger systems (POS & shopper behavior), syndicated data, and consumer research to develop fact-based analysis and business reviews
Conduct promotional planning support via in-depth retailer specific analysis
Work with the Business Managers to manage the distribution priorities throughout Kroger and determine key opportunities
Evaluate effectiveness of programs and communicate strategy and best practices internally and externally
Qualification
Required
Bachelor's degree in Marketing, Business, or Psychology plus 1+ years CPG industry sales or retailer-facing category management experience
Working knowledge of Kroger systems (Market 6/OnDemand & 84.51 Stratum); pulling and manipulating the datasets
Experience in selling story development, category reviews & knowledge of category management principles
Advanced analytical, Excel & PowerPoint skills
Have curiosity, have a detective-like mentality to find the root cause of a problem
Preferred
CPG industry sales organization experience, in a sales/analytical capacity in Natural/Specialty food and/or beverage
Experience in category management
Working knowledge of syndicated data (via SPINs (Satori), Nielsen, or IRI)
Working knowledge of Panel data and primary use cases
Experience working with Kroger (exposure and can communicate in Kroger language – time frames, acronyms, etc.)
Advanced communications skills, ability to clearly articulate complex concepts in a concise manner
A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines
Critical thinker & process-oriented: can turn self-developed strategies/efficient processes into execution
Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment
Benefits
16 days of PTO
11 paid company holidays per year
2 paid volunteer days per year
3 months fully paid parental leave (regardless of gender)
Medical, dental, and vision
Paid company life insurance
401k with company match
Summer hours (half day Fridays from Memorial Day thru Labor Day)
Work from home flexibility
Company
C.A. Fortune
C.A.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tyler Lowell
Managing Partner & CEO
Andrew Bell
Senior Vice President of Sales
Recent News
2025-03-01
Business Journals
2024-03-11
Company data provided by crunchbase