Energizer Holdings · 1 month ago
Associate Manager, Global Marketing Activation - NA Shopper Activation
St Louis, MO
Full-time
Hybrid
Mid Level
$89K/yr - $118K/yr
3+ years expEnergizer Holdings is a global organization that creates products to enhance lives. The Associate Manager, Shopper Activation role involves representing the brand to customer teams and retailers, leveraging shopper insights to build effective marketing plans, and collaborating with various teams to drive product visibility and growth.
BatteryConsumer GoodsManufacturing
Responsibilities
Lead and execution of holistic and collaborative shopper marketing plan at assigned accounts, building upon Brand-led initiatives and programs. Plans should drive category growth by maximizing in-store and online visibility and conversion while also building Energizer brand equity and share
Consistently evaluate key shopper marketing programs 90 days post program completion. Evaluation includes a comprehensive overview of how program performed against set objectives, sales results, brand share movement, and ROI
Effectively distill and leverage the intersection of consumer, shopper, and retailer information to build a collaborative learning plan that helps Energizer and account(s) achieve mutual business objectives
Strategically build broad and deep relationships with key marketing and merchandising contacts within the account(s) to help deliver against business and brand objectives
Manage internal agency partners to ensure high quality deliverables result from agreed upon briefs
Working knowledge and utilization of key data tools (Nitro, Customer systems, FSI redemptions, etc.) for the account(s)
Critical role in key customer meetings
Accountable for Shopper POs for the account(s)
Accountable for account(s) level shopper budget
Owns creative development and approval of custom displays and media assets
May also perform additional duties as assigned
Qualification
Required
4-year degree required with an emphasis on Business, Marketing
Minimum 3-5 years experience in brand or trade marketing
Strategic thinker, strong analytical capabilities and ability to review KPIs, develop insights, make connections with different results and tie it back to the business strategy and objectives, team player
Experience developing, planning, and defending rationale for paid search investments by region and customer
Ability to take initiative and self-direct
Strong attention to detail
Ability to effectively work cross-functionally and communicate to internal and external teams
Nimble and agile approach to adjust to changing consumer preferences and business strategies
Produce high-quality work in a fast-paced dynamic environment
Proactive and solution oriented with a strong sense of urgency
Strong ability to influence and build relationships
Develop and deliver compelling presentations
Strong project management skills and results driven
A successful candidate must display a strong passion for digital media planning and execution including paid search, digital display and social. The candidate must have a desire to be creative and think outside of the box. Strong analytical skills are required to be able to review multiple metrics, draw insights and tie back to the business strategies
Benefits
Health and welfare insurance
Parental leave
Paid time off
Retirement savings plans
Company
Energizer Holdings
Energizer Holdings is a consumer goods company that manufactures and distributes batteries, portable lighting, and automotive care products.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.06B2025-09-09Post Ipo Debt· $500M
2025-03-19Post Ipo Debt· $1.26B
2022-03-03Post Ipo Debt· $300M
Leadership Team
Michelle Atkinson
Chief Growth Officer
Recent News
Benzinga.com
2025-11-28
2025-11-26
Globe and Mail
2025-11-22
Company data provided by crunchbase