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Digitas North America · 1 day ago

Senior Analyst, Search Marketing

Boston, MA

Full-time

Onsite

Mid, Senior Level

$61K/yr - $90K/yr

2+ years exp

Digitas North America is the Networked Experience Agency focused on creating magnetic experiences for brands. The Senior Analyst will manage integrated Search Engine Marketing campaigns, working with major search engines to assist with strategy, planning, and reporting for clients.

Marketing & Advertising

Responsibilities

Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals

Building and presenting concise program readouts of performance towards key business metrics

Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting

Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues

Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported

Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing

Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy

Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues

Monitoring emerging industry trends and summarizing them for internal and external stakeholders

Leveraging and developing proficiencies with SEM platforms, tools and resources

Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions

Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations

Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion

Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor

Qualification

Google AdWordsBing AdsYahoo GeminiDigital marketing experienceData interpretationClient managementQuantitative skillsResearch skillsGenerative AI toolsPresentation skillsCommunication skillsTeam collaborationAttention to detail

Required

A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM

Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively

Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick

Strong client management and presentation skills

Expertise in managing numbers and proficiency in executing approved media buys

A firm pulse on the media marketplace and to provide insights into campaign results

A detail-oriented and organized approach to achieving objectives

Solid quantitative and research skills, and proven data interpretation capability

Strong communication skills - you're clear and thorough, yet concise

A passion for our industry, building relationships and a desire to contribute to a team

Exudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation