Smartling · 1 month ago
Director of Demand Generation
United States
Full-time
Remote
Director/Executive
$145K/yr - $170K/yr
7+ years expSmartling is a profitable company that provides a cloud-based, AI-enabled translation platform. The Director of Demand Generation will lead a team to develop and execute marketing funnel strategies and demand generation programs, driving new business and growth for the company's software and services.
Content Delivery NetworkInformation ServicesInformation TechnologyNatural Language Processing
Responsibilities
Own the strategy, planning, and execution of all demand generation programs to drive qualified pipeline and revenue
Build and optimize multi-channel campaigns across paid media, email, SEO, events, content syndication, and more
Partner with sales leadership to define lead scoring, funnel stages, and handoff processes to ensure seamless conversion
Collaborate with product marketing to develop messaging, content, and offers that align with buyer personas and customer journey
Lead forecasting and reporting of pipeline contribution, CAC, and campaign ROI; regularly present insights to executive leadership
Manage and optimize the marketing tech stack (e.g., MAP, CRM, ABM, analytics tools) to enable scalable, data-driven marketing
Oversee the performance and growth of a small team, including campaign managers and digital specialists
Test and iterate on campaign strategy using A/B testing, audience segmentation, and personalization
Drive the strategy for ABM programs in key enterprise accounts in collaboration with sales and customer success
Qualification
Required
7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role
Proven track record of building and scaling multi-channel demand generation programs that drive qualified pipeline and revenue
Deep expertise in digital marketing (paid search, paid social, display, SEO, content syndication, email nurture)
Strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization
Hands-on experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce)
Comfortable managing media budgets, forecasting, and optimizing ROI
Experience partnering with sales and SDR teams to align on campaign strategy, lead quality, and pipeline acceleration
Analytical mindset with the ability to translate data into insights and actions
Strong leadership and people management skills—experience building and mentoring a high-performing team
Excellent communication and collaboration skills—able to work cross-functionally with product marketing, content, ops, and sales
Bachelor's degree in Marketing, Business, or a related field; MBA a plus
Preferred
Experience in a SaaS, tech, or startup environment
Benefits
401(k) + company match
Health insurance; free medical plan for you and your family
Flexible PTO + 11 holidays; generous parental leave
Employee referral program and apple equipment
Company
Smartling
Smartling is a language service and technology provider helping customers to localize content across devices and platforms.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$223.32MKey Investors
Battery VenturesICONIQ GrowthTenaya Capital
2021-12-02Series E· $160M
2014-05-21Series D· $25M
2013-10-09Series C· $24M
Leadership Team
Bryan Murphy
Chief Executive Officer
Frank Miele
CFO
Recent News
2025-12-29
2025-12-29
2025-12-29
Company data provided by crunchbase