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Hermès · 1 day ago

Senior Manager - Digital Media

Manhattan, NY

Full-time

Onsite

Senior Level

$100K/yr - $115K/yr

6+ years exp

Hermès is a prestigious luxury brand dedicated to creativity and craftsmanship, seeking a Senior Manager – Digital Media. This role involves shaping the digital communication strategy through management of paid media investments and overseeing digital campaigns across various platforms to achieve brand objectives.

Consumer GoodsFashionHome DecorJewelryLifestyleManufacturing

Responsibilities

Lead the planning, execution, and optimization of the Hermès digital media ecosystem (Digital, Social, OTT/CTV, Audio, etc.), ensuring campaigns reflect brand standards and guidelines, platform best practices, and local market priorities

Manage agency briefing cycles by campaign to develop media plans for individual campaigns, establishing clear KPIs across digital, social, audio, streaming, and emerging platforms

Contribute to channel-level budget allocation and flighting decisions to maximize efficiency, impact, audience management and ensure alignment with global and local strategy

Define and refine audience targeting strategies to strengthen brand awareness and drive brand consideration and support internal client segmentation frameworks

Lead digital activation workflows end-to-end, including UTM structuring, tagging, trafficking, and monitoring, to ensure full measurement capability and clear attribution across paid touchpoints

Oversee live campaign monitoring and optimization, ensuring KPI achievement, impression delivery, and brand-safe placement

Review all pre-, mid-, and post-campaign reporting to validate performance, ensure compliance with brand guidelines, and identify insights and key takeaways

Provide strategic guidance to the media agency on optimization paths and test-and-learn opportunities using data-driven insights

Collaborate with Director of Digital Analytics, sharing insights between digital media channels and paid search to facilitate consistent messaging, identify trends and growth opportunities, and ensure unified funnel progression

Oversee the Digital Media Coordinator in campaign operations, reporting, and departmental administration

Partner with Paris-based advertising stakeholders to facilitate creative timelines and delivery, maintain brand standards, optimize tactics, and to share new ideas for future campaigns

Manage all digital budget tracking within the broader media investment framework, in partnership with the Senior Director of Advertising

Maintain visibility across client, user experience, and consumer journey touchpoints, and work with cross-functional teams across Retail Operations, Stores, and E-Commerce, to streamline and problem solve, when necessary

Cultivate trust-based relationships with external partners—including media agencies, platform partners, and vendors—to ensure strategic alignment, operational excellence, and prioritized support for brand initiatives

Collaborate with other communications department peers across Public Relations and Special Events, ensuring 360° campaign alignment and integrated storytelling for key brand moments

Maintain deep knowledge of digital media trends, tools, and technologies to keep Hermès at the forefront of innovation

Evaluate new and emerging digital partners across Digital Display, Social, Audio, OTT/CTV, AR/VR, and/or other cutting-edge channels and tactics

Proactively identify future opportunities that enhance reach, relevance, and digital brand leadership and present to global headquarters

Qualification

Digital media strategyCampaign optimizationBudget managementAudience targetingMeta Business ManagerGoogle AnalyticsPerformance dashboardsLuxury brand experienceCommunication skillsCreative problem-solvingTeam leadership

Required

Minimum of 6 years of experience in similar role or function. Experience in Digital media in-house or agency strongly preferred

Experience with Meta Business Manager, Google Analytics, Microsoft Excel, and/or similar performance dashboards

Experience interpreting media performance results, ideally tied to awareness KPIs, measurement frameworks, and strategic contribution to annual planning

High level of attention to detail, with and strategic mindset and the ability to execute with precision

Solid understanding of budgeting and ability to exercise appropriate judgment

Creative problem-solver with strong communication skills

Existing network of contacts at leading media companies: Meta, Google, Hearst, Condé Nast, etc

Independent thinker with in-depth knowledge of the digital landscape, social media platforms and innovations in technology

Preferred

Luxury brand experience is an advantage

Benefits

Commission and bonus incentives based on sales performance

Medical, Dental, Vision

Life Insurance and Disability

Paid time off (annual vacation of 15 days, 11 company holidays, 3 floating holidays, 2 wellbeing days, and sick & safe time)

Paid Parental leave and transition time

401(k) and Roth Retirement plan with company matching and profit sharing

Various voluntary benefits such as flexible spending accounts, fitness reimbursement, voluntary life insurance

Product discount and EAP resources

Access to Calm App, Health Advocate, Family Building Support and more!

Company

Hermès

Glassdoor4.0

A creator, artisan and seller of high-quality objects since 1837, Hermès is an independent, family-owned French house that employs more than 16,600 people worldwide.

Founded in 1837

Saint-honoré, Rhone-Alpes, FRA

10001+ employees