Verkada · 2 weeks ago
Social Media Lead
San Mateo, CA
Full-time
Onsite
Senior Level
$155K/yr - $185K/yr
6+ years expVerkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. As Verkada's Social Media Lead, you will own and evolve our social media presence to cement Verkada’s position as a category leader in physical security, driving engagement and building vibrant communities across various platforms.
Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building
Responsibilities
Develop and execute a comprehensive organic social media strategy that builds brand awareness, drives engagement, and positions Verkada as a category leader in physical security and AI innovation
Create and manage a content calendar across key social platforms, including LinkedIn, X, Instagram, and Reddit, that balances evergreen brand storytelling with timely, culturally relevant moments, industry news, product launches, and trending conversations that drive earned attention
Craft content that distills complex security technology into compelling, accessible messages that resonate with customers, partners, and talent
Build and nurture online communities by actively engaging with followers and identifying opportunities for authentic brand participation
Leverage social listening and analytics tools to monitor brand sentiment, identify trending topics, track competitive activity, and uncover insights that inform content strategy and optimization
Support executive social presence by developing content for leadership to share across their networks
Measure and report on social media performance, connecting metrics to business outcomes and continuously optimizing strategy based on data-driven insights
Stay ahead of platform trends and experiment with new formats, features, and emerging platforms to keep Verkada's social presence fresh and effective
Champion AI fluency and leverage AI tools for ideation, content creation, and efficiency while maintaining brand quality and authenticity
Qualification
Required
6–10 years of experience managing social media for a B2B or technology brand, ideally in enterprise software, SaaS, security, or related industries
Proven track record of building and scaling organic social programs that drive measurable growth in brand awareness, engagement, and community building
Deep expertise across major social platforms (LinkedIn, X, Instagram, Reddit) with demonstrated ability to tailor content strategy for different audiences and platform dynamics
Exceptional copywriting skills with the ability to transform technical concepts into engaging, human-centered content that sparks conversation and builds connection
Strong strategic thinking combined with hands-on execution. You're equally comfortable developing high-level content frameworks and jumping in to create posts, respond to comments, and engage in real-time
Experience leveraging cultural moments and industry trends to create timely, relevant content that positions a brand within broader conversations
Analytical mindset with proficiency in social media analytics tools and the ability to translate data into actionable insights and strategic recommendations
Collaborative team player who excels at cross-functional partnership and can build strong relationships across communications, marketing, product, and leadership teams
Excellent judgment and cultural savviness, with the ability to navigate sensitive topics, manage brand reputation, and make smart decisions about when and how to engage
Self-starter mentality with the ability to thrive in a fast-paced, high-growth environment and manage multiple priorities with minimal oversight
Experience with social listening, content management, and analytics platforms (Sprout Social preferred)
Familiarity with AI tools for content creation and workflow optimization
Benefits
Sales incentives
Discretionary bonuses
Equity in the company in the form of restricted stock units (RSUs)
Company
Verkada
A leader in cloud physical security, Verkada protects people and places with an integrated, AI-powered platform.
1001-5000 employees
H1B Sponsorship
Verkada has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (80)
2024 (54)
2023 (48)
2022 (43)
2021 (19)
2020 (13)
Funding
Current Stage
Late StageTotal Funding
$814.3MKey Investors
CapitalGGeneral CatalystAlkeon Capital
2025-12-03Series Unknown· $20M
2025-09-01Debt Financing· $150M
2025-02-19Series E· $200M
Leadership Team
Filip Kaliszan
Founder & CEO
Benjamin Bercovitz
Co-founder
Recent News
Company data provided by crunchbase