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TWINOAKS · 1 day ago

Senior Art Director, Multicultural Retail and Shopper Marketing

Rogers, AR

Full-time

Hybrid

Mid, Senior Level

$67K/yr - $92K/yr

3+ years exp

TWINOAKS is a shopper marketing agency that creates meaningful connections between shoppers and brands. They are seeking a bilingual English/Spanish Senior Art Director to lead creative concepting and design for multicultural retail campaigns, ensuring alignment with brand objectives and cultural nuances.

AdvertisingBrand MarketingMarketing

Responsibilities

Develop creative concepts that meet client business and brand objectives and strategies while staying on-brand and culturally appropriate to the target audience

Create English-language, Spanish-language, and bilingual production-ready design assets and materials including POS/POP displays, banners, signage, and similar in-store, retail, and shopper campaign deliverables

Extend and evolve general market shopper and retail marketing campaigns for a multicultural audience

Manage creative process on an ongoing basis throughout all stages of production

Engage in new business presentations and spec work for potential clients

In conjunction with the Creative Director, support and/or own design execution from concept through delivery, ensuring accuracy, clarity, and polish at every step

Partner with cross-functional teams including production, design, copy, and client stakeholders to bring designs to life

Maintain rigorous attention to detail, QA-ing designs for visual accuracy, brand alignment, cultural nuance, and campaign consistency

Present work clearly and confidently, articulating design rationale and tradeoffs

Support multiple concurrent projects and campaigns while managing priorities, timelines, and feedback efficiently

Qualification

Art direction experienceMulticultural marketingAdobe Creative SuiteBilingual English/SpanishPrint production processPhotoshoot art directionRetail marketing campaignsHigh-end photographyClient presentation skillsCross-functional collaborationProject managementAttention to detailAdaptability

Required

3+ years of professional experience in art direction or design with a focus on multicultural and/or Spanish-language shopper marketing or retailer promotions within an advertising agency, in-house agency, or consultancy environment

Bachelor's degree in graphic design or a similar field preferred; experience may be substituted

Fully bilingual in both English and Spanish

Prior experience designing and concepting for print-focused multicultural shopper marketing and retail campaigns including in-store, POS, POP, displays, banners, etc

An understanding of cultural nuances associated with Hispanic, Latino, and Mexican-American audiences

Experience art directing photoshoots and integrating high-end photography into marketing displays and materials

Advanced proficiency in Adobe Creative Suite; additional experience with 3d/rendering tools preferred

An eye for high-end photography and design

An understanding of the print production process (including substrates, die lines, etc) strongly preferred

Comfort operating with a high level of ownership, autonomy, and accountability

Ability to accept and synthesize feedback quickly while maintaining design integrity

Experience working within a cross-functional, multi-disciplinary team on shopper-focused campaigns

Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects

A natural sense of urgency and an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals

Flexible and adaptable with an ability to manage and prioritize multiple concurrent projects

Highly collaborative but independently capable

A portfolio showcasing multicultural and/or Spanish language print, in-store, retail, and shopper marketing campaigns and assets is REQUIRED and should be submitted at the time of application