Dayforce · 1 day ago
Business Development Representative II
Dayforce is a global human capital management company that provides a unified Cloud HCM platform. The Business Development Representative II is responsible for generating sales qualified leads through various outreach methods and scheduling meetings for the sales team.
Computer Software
Responsibilities
Build rapport via telephone, social media and email over a long term, multi-touch, nurturing approach
Partner with 6-7 Sales Reps to strategically target accounts in vertical specific territory and identify potential opportunities for Dayforce’s solutions that meet specific sales qualification criteria
Multi-tasking skills are critical to manage calendar, campaigns, timely follow-up and engagement with Sales Reps
Ability to assess current prospecting approach, determine if working/not working and adjust strategy to course correct for success is important. Adjust behavior for success
Grasp and relay our value and competitive advantages in conversation and email communication with prospects by highlighting our differentiators without mention of our competitors by name
Understand targeted prospect’s Human Capital Management needs. New hires will be trained on current Dayforce products, processes, industry trends and any relevant skills needed for the role
Consistently leverage CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach
Gather key information to update Salesforce.com CRM and assign a nurture path strategy
Leverage marketing automation tool, Marketo, and support lead generation efforts driven by campaigns, direct mail, tradeshows, social media, face to face events, and webinars to engage prospects in discussions about Dayforce
Follow standard operating procedures to capture all relevant information in Salesforce.com to track first call appointments and follow-up activity
Daily activities will require on-going expertise in overall value proposition tied to Dayforce's suite of products and services and the ability to discuss the technology used to deliver all of Dayforce’s solutions
Manage and develop relationships with HR, Payroll, Finance, Operations and IT company leaders
Identify and build out companies in SFDC to include and have conversations with all levels of IT, HR, Payroll, Recruiting, Operations, Finance, and Benefits level contacts
Hold a deep level of understanding about the prospect’s evaluation cycle and buying process and stay in front of prospects until they are ready to purchase
Use direct mail content to distribute targeted mailers to prospects. Follow-up with emails and phone calls to elicit interest in reviewing partnership with Dayforce
Territory analysis and gap identification on contacts, vendor information, employee count. Create plan to fill gaps
Qualification
Required
1-2 years experience in a relevant field
Ability to generate Sales qualified leads from scratch
Effective communication skills in both written and oral form
Strong organizational skills
Experience with CRM systems
Ability to document and track activity in CRM
Ability to build rapport via telephone, social media, and email
Ability to multi-task and manage calendar and campaigns
Ability to assess and adjust prospecting strategies
Understanding of Human Capital Management needs
Proficiency with standard office applications
Excellent time management skills
Tenacious and driven to succeed attitude
Highly adaptable and able to manage through change
Ability to perform well in a Virtual Work from Home setting
Preferred
Bachelor's degree in Business or equivalent work experience
2+ years of prospecting experience in a business-to-business environment
Payroll/HRIS direct selling experience
Experience in working with and selling to Senior HR and C-level roles
Previous phone sales/appointment setting experience
Prior experience in a Business Development role
Experience using Salesforce.com Lightning
Benefits
Excellent time away from work programs
Comprehensive wellness initiatives
Recognition through competitive pay and benefits
Volunteer days
Dayforce Cares